Senior Growth Marketing Manager

Senior Growth Marketing Manager

• Location Type: Remote (ideal candidate located in NYC)
• Job Type: Full-time
• Salary: $119,000 - $140,000 (depending on skills and experience)

Who Is Parsley Health?

Parsley Health is a digital health company dedicated to transforming health globally through the best possible medicine. As the nation's largest healthcare company focused on chronic conditions, we provide root cause resolution medicine, inspired by our members' journeys and driven by impact and results.

The Opportunity:

We are seeking a data-obsessed Senior Growth Marketing Manager to spearhead our next phase of growth. This role will oversee all inorganic growth channels, including performance marketing (paid social, paid search), SEO, and conversion rate optimization (CRO), while also leading the growth of our supplement store. You will develop high-impact campaigns, optimize budgets, improve Customer Acquisition Cost (CAC), and report on performance across acquisition channels. Collaboration with the Member Marketing team is key to ensuring end-to-end funnel success. You will be empowered to lead performance strategy, test and learn frameworks, and analytics tools.

Responsibilities:

• Own the strategy, execution, and performance of paid media campaigns (e.g., Meta, Google).
• Lead SEO strategy and roadmap to drive traffic growth and conversions.
• Manage and grow revenue from Parsley’s Supplement Store.
• Direct external agencies and freelancers across paid media, SEO, and other areas.
• Develop and maintain dashboards for reporting channel and funnel performance.
• Collaborate with member marketing, product marketing, and data & analytics teams to align on funnel, lead quality, messaging, and creative.
• Launch new member acquisition campaigns and optimize existing ones through rigorous A/B testing.
• Own the attribution strategy and work with the technical team to improve performance tracking.

Requirements:

• 5-10 years of experience in performance marketing, growth, or acquisition roles, with experience in both DTC and healthcare preferred.
• Proven track record of running multi-channel paid campaigns with clear CAC and Return on Ad Spend (ROAS) goals.
• Comfortable managing six-figure monthly budgets and reporting on all expenditures.
• Strong working knowledge of Meta Ads, Google Ads, Google Analytics, Google Search Console, SEO tools (Ahrefs, SEMrush), and attribution models.
• E-commerce experience.
• Ability to thrive in lean environments, capable of executing tasks independently.
• Deep passion for root-cause healthcare and empowering individuals to stay well.
• Familiarity with MacBook, Google Suite, Slack, and Zoom.

Benefits and Compensation:

• Equity Stake
• 401(k) with Employer Matching
• Remote-first work environment with the option to work from centers in NYC or LA.
• Complimentary Parsley Health Complete Care membership.
• Subsidized Medical, Dental, and Vision insurance plan options.
• Generous paid time off (4+ weeks).
• Annual professional development stipend.
• Annual wellness stipend.

Company Commitment:

Parsley Health is committed to providing an equitable, fair, and transparent compensation program. Compensation decisions are based on job function and level, not location, balancing internal equity with candidate experience and skill set.