Growth Marketing Manager
Propelus$90,000 - $110,000/year
- Full Time
- Mid-level (3 to 4 years), Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Health & Wellness, Digital Health, HealthcareIndustries
Requirements
Candidates should possess 5-10 years of experience in performance marketing, growth, or acquisition roles, ideally with both DTC and healthcare experience, and a proven track record of running multi-channel paid campaigns with clear CAC and ROAS goals. They should be comfortable managing six-figure monthly budgets and reporting on every dollar spent, along with strong working knowledge of Meta ads, Google Ads, Google Analytics, Google Search Console, Meta Ads, SEO tools (Ahrefs, SEMrush), and attribution models. Ecommerce experience and familiarity with a MacBook, Google suite, Slack, and Zoom are also required.
Responsibilities
The Senior Growth Marketing Manager will own strategy, execution, and performance of paid media (Meta, Google, etc.), lead SEO strategy and roadmap, drive traffic growth and conversion, manage and grow revenue from Parsley’s Supplement Store, drive external agencies and freelancers across paid, SEO, and more, develop and maintain dashboards for reporting channel and funnel performance, collaborate with member marketing, product marketing, and data & analytics to align on funnel, lead quality, messaging, and creative, launch new member acquisition campaigns and optimize existing ones through rigorous A/B testing, and own attribution strategy and work with the technical team to improve performance tracking.
Skills
Performance Marketing
Paid Social
Paid Search
SEO
Conversion Rate Optimization
CRO
Campaign Development
Budget Optimization
Analytics
A/B Testing
Attribution Strategy
Partner Management
Parsley Health
Holistic and functional medicine services
About Parsley Health
Parsley Health offers holistic and functional medicine services that focus on addressing the root causes of chronic conditions. The company creates personalized health plans based on a patient's genetics, history, lifestyle, and symptoms, serving clients with issues like Irritable Bowel Syndrome and Insomnia. Unlike traditional healthcare providers, Parsley Health operates on a membership model, providing consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The goal is to help clients achieve long-term health improvements rather than just managing symptoms.
New York City, New YorkHeadquarters
2016Year Founded
$117.7MTotal Funding
SERIES_CCompany Stage
HealthcareIndustries
51-200Employees