Senior Go-to-Market (GTM) Data Analyst

Vidyard

Position Overview

Vidyard is seeking a Senior Go-to-Market (GTM) Data Analyst to join our Revenue Operations team. This role is crucial in enhancing how our GTM organization utilizes data to drive business strategy and execution. You will collaborate with leaders across Sales, Marketing, Customer Success, Product, and Engineering to provide deep insights, enable self-serve analytics, and influence decision-making through data. Your responsibilities will include improving data quality, defining critical GTM metrics, and building scalable analytics solutions to support planning, performance tracking, and customer lifecycle insights.

This role is ideal for someone who thrives in cross-functional environments, has a bias for action, and can translate ambiguous needs into well-defined data solutions. As Vidyard builds AI-enabled products, we are looking for someone comfortable using AI tools to enhance their work and accelerate outcomes, contributing to a culture of experimentation, continuous learning, and problem-solving.

Employment Type:

Location Type: Remote (Canada)

About the Team

The RevOps team at Vidyard is a diverse and passionate group focused on enabling predictable and scalable revenue growth. We partner with Sales, Marketing, Customer Success, Product, and Finance to develop strategies, processes, and analytics that inform our go-to-market motion. Key areas of support include Planning, Forecasting, GTM process improvements, Territory Design, Deal Processing & Order Management, KPI reporting and analysis, and GTM tech stack optimization.

Responsibilities

• Serve as the data lead for GTM analytics, partnering with senior stakeholders to define metrics, design dashboards, and drive data adoption across the organization.
• Conduct sophisticated analysis on pipeline performance, campaign effectiveness, customer segmentation, retention, account growth, churn, pricing impact, and revenue attribution.
• Develop, maintain, and evolve scalable reporting and dashboarding solutions using BI tools like Metabase and Looker.
• Identify opportunities to apply AI and automation to improve data visualization, pipeline forecasting, and insight delivery (e.g., natural language queries, predictive alerts, prompt-driven dashboards).
• Partner with Product and Engineering to improve data availability and infrastructure, collaborate on data models, and connect product usage data to GTM metrics.
• Own data hygiene and governance across GTM systems, ensuring clean, trusted, and accessible data by identifying gaps in pipelines, sources, and CRM architecture.
• Build and maintain data pipelines and sources to support lifecycle reporting for onboarding, adoption, renewal, churn, expansion, and digital engagement.
• Serve as the steward of GTM data definitions and documentation, aligning cross-functional teams on a "one source of truth."
• Support AI enablement efforts by co-creating prompt libraries, automation workflows, and educational resources for GTM teams.
• Collaborate with Product and Engineering to ingest and expose data.

Company Information

Vidyard is the leading provider of AI-powered video messaging, video hosting, sales prospecting, and buyer engagement solutions for modern revenue teams. Trusted by over 100,000 companies, Vidyard empowers go-to-market teams to connect with buyers in more personal, impactful ways at scale. From prospecting to post-sale, Vidyard helps businesses accelerate deal cycles, increase close rates, and humanize digital communication. With best-in-class AI-generated video tools, real-time engagement analytics, and AI-powered video workflows, Vidyard is redefining how companies grow revenue through video.

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