Director of Product Marketing
Twin HealthSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Mental Health Care, Health TechIndustries
Requirements
Candidates must possess over 10 years of experience in product marketing and at least 6 years in a leadership role. Experience in healthcare, membership-based businesses, or marketplace contexts is preferred, as is experience in Product Led Growth (PLG) businesses or transitioning from Sales Led Growth (SLG) to PLG. Experience managing multi-product portfolios and evolving pricing and packaging strategies is also required.
Responsibilities
The Senior Director of Product Marketing will define the vision and direction for the entire product portfolio, ensuring alignment with company strategy and growth objectives. This role involves leading, mentoring, and scaling the product marketing team, and overseeing market research to inform innovation and strategic planning. The position requires driving cross-functional alignment with Marketing, Product, Sales, Operations, and CX leaders to ensure go-to-market excellence and optimize customer experience. Responsibilities also include measuring and optimizing impact using performance data, managing risks, and leading high-impact strategic initiatives.
Skills
Product Marketing
Go-to-Market Strategy
Market Research
Product Narratives
Content Strategy
Team Leadership
Strategic Planning
Operational Execution
Market Penetration
Mental Health Care
Alma
Digital platform connecting clients with therapists
About Alma
Alma connects individuals seeking mental health services with a variety of therapists through its digital platform, helloalma.com. The platform primarily serves clients looking for therapy for issues like anxiety, depression, personal growth, and relationship challenges. Alma's approach focuses on making therapy more affordable by partnering with insurance companies, allowing clients to save an average of 77% on therapy costs. This affordability is a key aspect that sets Alma apart from other mental health services. Additionally, Alma supports therapists by offering resources for continuing education and professional development, ensuring they are well-prepared to assist their clients. The company emphasizes the importance of the client-therapist relationship, aiming to match clients with therapists who best meet their individual needs. Alma operates on a membership model, where therapists pay a fee to access the platform's resources and client base.
New York City, New YorkHeadquarters
2018Year Founded
$214.5MTotal Funding
SERIES_DCompany Stage
HealthcareIndustries
1,001-5,000Employees
Benefits
Remote Work Options
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
Wellness Program
Home Office Stipend
Parental Leave
Paid Holidays
Unlimited Paid Time Off
Risks
Increased competition from platforms like Headway and SonderMind could impact Alma's market share.
Rapid expansion to 8,000 providers may challenge service quality and support.
Regulatory changes in telehealth reimbursement policies could affect Alma's business model.
Differentiation
Alma partners with insurance companies to make therapy more affordable for clients.
The platform offers a comprehensive suite of tools for therapists, including scheduling and billing.
Alma emphasizes client-therapist matching to ensure personalized and effective therapy sessions.
Upsides
Alma raised $130 million in Series D funding to expand its platform and services.
The decreasing stigma around mental health is increasing demand for Alma's services.
Alma's integration of AI can enhance client-matching algorithms and service delivery.
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