Senior Director, Product Marketing

Remote

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Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Public Relations, CommunicationsIndustries

Requirements

The ideal candidate will possess over 10 years of experience in B2B SaaS product marketing, with a preference for those with a background in PR/Communications. Proven success working with large revenue organizations and understanding their workflows is essential, as is the ability to manage and develop a high-performing product marketing team. Strong communication and storytelling skills to map product functionality to business value are also required.

Responsibilities

This role involves owning and evolving Muck Rack's global product story, defining competitive positioning through market research and customer insights, and influencing product roadmap prioritization with marketing and customer data. The Senior Director will lead new feature launches from end-to-end, oversee the development of sales enablement content, inform pricing and packaging strategy, and lead a high-performing team through clear priorities and coaching.

Skills

Product Marketing

SaaS

Public Relations

Communications

Market Research

Customer Insights

Competitive Analysis

Buyer Behavior

Roadmap Prioritization

Win/Loss Analysis

Messaging

Positioning

Go-to-Market Strategy

Cross-functional Collaboration

Muck Rack

PR management software for media relations

About Muck Rack

Muck Rack provides a platform that connects public relations (PR) professionals with journalists. Its main product is a Public Relations Management (PRM) software that allows users to identify suitable journalists for their stories, track media coverage, and assess the effectiveness of their PR campaigns. The software features a user-friendly interface and a comprehensive database of journalists, which simplifies the process of media outreach for PR agencies, corporate communication teams, and educational institutions. Muck Rack differentiates itself from competitors by offering a subscription-based model that includes not only the PRM tools but also educational resources through Muck Rack Academy, where users can take courses and earn certifications. The goal of Muck Rack is to enhance the efficiency and effectiveness of media relations for its clients, helping them to demonstrate the value of their PR efforts.

Miami, FloridaHeadquarters

2009Year Founded

$175.1MTotal Funding

SERIES_ACompany Stage

Consulting, Enterprise Software, EducationIndustries

201-500Employees

Benefits

Fully distributed

Geo-neutral compensation

Time off

Health, vision, & dental insurance

401k

Paid parental leave

Full WFH setup reimbursement

Learning & development

Risks

Increased competition from AI-driven PR tools challenges Muck Rack's market position.

Integration challenges from acquisitions may disrupt service continuity and customer satisfaction.

Rapid AI advancements may outpace Muck Rack's innovation, risking obsolescence.

Differentiation

Muck Rack offers a comprehensive PRM software connecting PR professionals with journalists.

The platform includes a robust journalist database for targeted media outreach.

Muck Rack provides educational resources through Muck Rack Academy for skill enhancement.

Upsides

Acquisitions of Ruepoint and Keyhole enhance Muck Rack's media intelligence services.

New AI features improve workflow efficiency and provide advanced insights for PR professionals.

Partnership with Source of Sources expands network and resources for media coverage.

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