Senior Director, Product Marketing

About Muck Rack

Muck Rack is the leading SaaS platform for public relations and communications professionals. Our mission is to enable organizations to build trust, tell their stories, and demonstrate the unique value of earned media. Muck Rack’s AI-powered, comprehensive, and integrated platform streamlines the PR workflow to help businesses generate positive media coverage, monitor mentions to manage brand reputation, and analyze PR’s impact on business outcomes. By combining media database, monitoring, and reporting into one dynamic platform, we empower teams to collaborate seamlessly, pitch effectively, and analyze results faster and more efficiently.

Founder-controlled, fully distributed, and growing sustainably, Muck Rack has received several awards for its unparalleled culture and product from organizations like Inc., Quartz, G2, and BuiltIn. We value resilience, transparency, ownership, and customer devotion, and infuse these values into everything we do.

About the Role

We’re looking for a strategic and collaborative Senior Director of Product Marketing to elevate how Muck Rack positions its platform, educates the market, and equips internal teams. This is a high-impact role with the opportunity to shape the way we launch, message, and differentiate in a rapidly evolving category.

Your mission will be to expand product adoption, refine positioning for diverse audiences, and guide our evolution. You’ll partner cross-functionally with Product, Revenue, Enablement, and Communications to drive clarity, cohesion, and effectiveness across the customer journey.

What You’ll Do

• Own and evolve Muck Rack’s global product story across industries, personas, geographies and segments
• Define competitive positioning through ongoing market research, customer insights regular analysis of competitor moves and buyer behavior
• Partner closely with product leadership to influence roadmap prioritization using marketing and customer data to bring the voice of the customer, insights from win/loss analysis and usage data to ensure product strategy aligns with market demands
• Ensure product marketing insights are foundational to the business case for roadmap investments by partnering closely with Engineering and go-to-market leadership to drive market input in early-stage product development
• Lead new feature launches from end-to-end with cross-functional stakeholders by building messaging, revenue team materials, and enablement content
• Oversee the development of battle cards and strategic content to help sales, success, and account management teams win in competitive situations
• Inform pricing and packaging strategy by partnering with product, sales, and revenue operations to analyze competitor pricing models, customer segmentation, and perceived value to recommend pricing strategies aligned with market expectations
• Lead and inspire a high-performing team by setting clear priorities, fostering cross-functional collaboration, and developing team members through coaching, feedback, and professional growth opportunities

How Success Will Be Measured

• Increased usage and effectiveness of enablement and materials across Sales and Customer Success teams
• Higher product and feature adoption within key customer segments, contributing to stronger GRR through reduced churn and improved customer satisfaction
• Growth in NRR by driving usage, upsell, and and deeper product engagement
• Clear alignment on positioning and customer personas across Product, Marketing and GTM

Qualifications

If the details below describe you, you could be a great fit for this role:

• 10+ years of experience in B2B SaaS product marketing, with a strong preference for candidates who have a background in PR/Communications
• Proven success working closely with large revenue orgs and understanding their workflows and mindsets
• Strong communicator and storyteller who can map product functionality to business value
• Demonstrated ability to manage and develop a high-performing product marketing team
• A strong balance of