[Remote] Director, Marketing Communication Operations at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor’s Degree in Marketing, Finance, Business Administration, Communications, or equivalent work experience
5+ years of management experience, including leading cross-functional teams across Marketing, Legal, Compliance, IT, and Experience Design
2+ years of hands-on experience with Adobe Experience Platform, Adobe Journey Optimizer, or Salesforce Marketing Cloud
Deep understanding of integrated, multi-channel campaign execution (email, SMS, direct mail, outbound calling)
Proven track record in leading enterprise marketing operations, MarTech platform migrations, or other strategic initiatives
Strong background in process design, workflow optimization, and capacity/resource planning
Demonstrated ability to connect operational details to strategic outcomes

Responsibilities

Define and drive the strategic vision for integrated, multi-channel marketing campaigns (e.g., direct mail, email, SMS, outbound calling)
Translate journey blueprints into executable campaigns in partnership with Marketing, Experience Design, and MarTech teams
Champion the enterprise-wide adoption of platforms such as Salesforce Marketing Cloud and Adobe Experience Platform
Promote automation, personalization, and journey mapping through advanced tools and AI-powered capabilities
Ensure organizational alignment on campaign approaches and compliance with CMS, Medicaid, and Pharmacy marketing standards
Design and implement scalable processes for campaign intake, development, and execution to ensure speed, quality, and compliance
Lead capacity planning and resource allocation across internal teams and external partners
Oversee vendor strategy, including selection, performance management, and contract negotiations aligned to business goals and SLAs
Manage budget planning and ROI accountability to ensure efficient and impactful resource deployment
Drive continuous improvement across workflows, documentation, and operational standards
Build collaborative relationships with third-party vendors and agencies to advance shared objectives and support organizational growth
Serve as a subject matter expert on CMS, Medicaid, and Pharmacy marketing regulations
Partner with Legal, Compliance, and Risk teams to proactively identify and mitigate regulatory risks
Embed compliance requirements into campaign workflows, documentation, and platform configurations
Ensure audit readiness through rigorous oversight of marketing practices, data governance, and regulatory reporting
Lead the migration strategy between legacy and modern MarTech platforms, ensuring continuity, scalability, and business alignment
Promote a culture of innovation by integrating emerging technologies and AI into marketing operations
Inspire and develop a high-performing, diverse team through mentorship, coaching, and professional growth
Foster cross-functional collaboration and transparency across Marketing, IT, and Experience teams

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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