[Remote] Senior Product Marketing Manager at 12twenty

Remote

12twenty Logo
Not SpecifiedCompensation
N/AExperience Level
N/AJob Type
Not SpecifiedVisa
N/AIndustries

Requirements

  • 5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech
  • Proven track record of owning messaging, launching products, and enabling sales
  • A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders
  • Highly analytical, able to use data to shape decisions and drive alignment
  • Comfortable in ambiguity, able to build structure where none exists
  • Passionate about helping students, universities, and employers succeed

Responsibilities

  • Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni)
  • Deeply understand the competitive landscape and create differentiated positioning
  • Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas
  • Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings
  • Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics
  • Drive voice-of-customer efforts to shape roadmap and market-facing messaging
  • Work across marketing and sales to evolve our product-assisted approach on our jobs network
  • Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points)
  • Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel
  • Deliver training sessions that build confidence in the field and promote consistent messaging
  • Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments
  • Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy
  • Use research to uncover whitespace opportunities and shape strategic bets
  • Ensure company narrative is aligned, resonant, and backed by compelling customer insights
  • Develop unified, differentiated messaging that resonates and drives a wedge in the market is adopted across marketing, sales, CS, and product
  • Establish a consistent and strategic GTM process in place for all launches
  • Ensure GTM teams are confident and effective at using enablement tools
  • Position product marketing as a strategic driver of growth for internal stakeholders

Skills

12twenty

SaaS platform for career services management

About 12twenty

12Twenty offers a software platform that connects university career centers, students, and employers to streamline career services and job placement. The platform allows career centers to manage student data and track employment outcomes, while students can use it to search for jobs and connect with employers. Employers gain access to qualified candidates and can manage their recruitment processes more efficiently. The goal of 12Twenty is to enhance the effectiveness of career services in higher education through a data-driven approach.

Santa Monica, CaliforniaHeadquarters
2010Year Founded
$1.2MTotal Funding
SERIES_ACompany Stage
Data & Analytics, Enterprise Software, EducationIndustries
51-200Employees

Benefits

Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Remote Work Options
Company Social Events

Risks

Competition from Handshake and Symplicity threatens 12twenty's market share.
Data privacy regulations pose challenges for managing student and employer data.
Universities' budget cuts may reduce spending on career services platforms.

Differentiation

12twenty offers a comprehensive platform for university career centers and students.
The platform provides robust data analytics for tracking employment outcomes.
12twenty facilitates employer engagement and streamlines recruitment processes.

Upsides

Increased demand for virtual career services boosts 12twenty's market potential.
Growing interest in data-driven decision-making enhances platform appeal.
Universities seek tech partnerships, expanding 12twenty's network and offerings.

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