[Remote] Senior Product Marketing Manager at 12twenty

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

EdTech, RecruitingIndustries

Requirements

5–8+ years of experience in B2B SaaS product marketing, ideally in multi-sided platforms or HR/edtech
Proven track record of owning messaging, launching products, and enabling sales
A strategic thinker with exceptional communication skills who is equally strong at crafting narratives and influencing cross-functional stakeholders
Highly analytical, able to use data to shape decisions and drive alignment
Comfortable in ambiguity, able to build structure where none exists
Passionate about helping students, universities, and employers succeed

Responsibilities

Own and evolve the core messaging platform for 12twenty across segments (universities, employers, alumni)
Deeply understand the competitive landscape and create differentiated positioning
Translate product capabilities into clear, value-based messaging frameworks tailored to ICPs and personas
Build the GTM playbook for new product introductions (NPI), including alumni solutions, AI features, and employer-focused offerings
Partner with product, CS, sales, and marketing to define launch goals, packaging, and success metrics
Drive voice-of-customer efforts to shape roadmap and market-facing messaging
Work across marketing and sales to evolve our product-assisted approach on our jobs network
Create high-impact enablement information (battlecards, playbooks, decks, competitive talking points)
Partner with sales and BDRs to study findings and improve conversion at every stage of the funnel
Deliver training sessions that build confidence in the field and promote consistent messaging
Maintain deep knowledge of customer needs, buying behavior, and decision criteria across segments
Drive market segmentation, TAM/SAM/SOM analysis, and ICP and persona development to guide strategy
Use research to uncover whitespace opportunities and shape strategic bets
Ensure company narrative is aligned, resonant, and backed by compelling customer insights
Develop unified, differentiated messaging that resonates and drives a wedge in the market is adopted across marketing, sales, CS, and product
Establish a consistent and strategic GTM process in place for all launches
Ensure GTM teams are confident and effective at using enablement tools
Position product marketing as a strategic driver of growth for internal stakeholders

Skills

Key technologies and capabilities for this role

Product MarketingMessagingGo-to-Market StrategyCompetitive AnalysisValue-Based MessagingVoice-of-CustomerSales EnablementPositioning

Questions & Answers

Common questions about this position

What experience level is required for this Senior Product Marketing Manager role?

The role requires 5–8+ years of experience in B2B.

What are the main responsibilities of this position?

You'll own positioning and messaging, build GTM strategies for new products, create sales and customer enablement materials, and drive market intelligence efforts.

Is this role remote or does it require office presence?

This information is not specified in the job description.

What is the salary or compensation for this position?

This information is not specified in the job description.

What makes a strong candidate for this Senior Product Marketing Manager role?

Candidates with 5–8+ years in B2B product marketing who can lead messaging, GTM strategies, sales enablement, and market intelligence across product, sales, marketing, and customer success teams will stand out.

12twenty

SaaS platform for career services management

About 12twenty

12Twenty offers a software platform that connects university career centers, students, and employers to streamline career services and job placement. The platform allows career centers to manage student data and track employment outcomes, while students can use it to search for jobs and connect with employers. Employers gain access to qualified candidates and can manage their recruitment processes more efficiently. The goal of 12Twenty is to enhance the effectiveness of career services in higher education through a data-driven approach.

Santa Monica, CaliforniaHeadquarters

2010Year Founded

$1.2MTotal Funding

SERIES_ACompany Stage

Data & Analytics, Enterprise Software, EducationIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Remote Work Options

Company Social Events

Risks

Competition from Handshake and Symplicity threatens 12twenty's market share.

Data privacy regulations pose challenges for managing student and employer data.

Universities' budget cuts may reduce spending on career services platforms.

Differentiation

12twenty offers a comprehensive platform for university career centers and students.

The platform provides robust data analytics for tracking employment outcomes.

12twenty facilitates employer engagement and streamlines recruitment processes.

Upsides

Increased demand for virtual career services boosts 12twenty's market potential.

Growing interest in data-driven decision-making enhances platform appeal.

Universities seek tech partnerships, expanding 12twenty's network and offerings.

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