Senior Director, Product, Core Product at Strava

San Francisco, California, United States

Strava Logo
Not SpecifiedCompensation
Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Fitness, Technology, SportsIndustries

Requirements

  • 12+ years of experience in consumer (B2C) product management, with a proven track record of shipping highly impactful products at scale
  • 8+ years of leadership experience, hiring, mentoring, and developing both individual contributors and product leaders
  • Proven track record of leading high-performing product teams that obsess over customer needs
  • Thrive in fast-paced, iterative environments, pushing teams to move quickly while maintaining excellence
  • Ability to mentor and scale product talent, creating the next generation of strong product leaders
  • Data-driven and customer-obsessed, always seeking insights to refine product decisions
  • Deep experience with A/B testing, experimentation, and user research to drive meaningful outcomes
  • Think beyond features—understanding how product strategy ties into company growth and success
  • Ability to influence at all levels, from executive leadership to individual product teams
  • Experienced Strava user is a plus
  • Availability for flexible hybrid model (more than half of time on-site in San Francisco office—three days per week)

Responsibilities

  • Play a key role in defining product strategy, shaping the roadmap, and ensuring alignment with company growth goals
  • Work cross-functionally with Design, Engineering, Data, and Business teams to bring ideas to life—quickly and effectively
  • Mentor and develop product leaders, fostering a culture of ownership, excellence, and innovation
  • Use data, experimentation, and user insights to continuously refine and optimize the product
  • Lead with clarity, capability, and confidence, setting roadmaps that maximize impact for both users and the business
  • Empower and inspire your team, fostering a culture of accountability, creativity, and continuous improvement
  • Balance vision with iteration, experimentation, rapid testing, and learning while keeping long-term goals in focus
  • Drive execution with urgency—ensuring teams ship high-quality features on time and at scale
  • Collaborate closely with cross-functional partners, ensuring alignment and clear decision-making
  • Use quantitative and qualitative insights to deeply understand athlete needs and make informed product decisions
  • Shape the future of core product areas (routes, maps, leaderboard/segments, and activity analysis), guiding cross-functional teams to ship high-quality experiences with velocity, clarity, and purpose

Skills

Product Strategy
Roadmap Planning
Cross-functional Collaboration
Data Analysis
Experimentation
User Insights
Leadership
Mentoring
Product Innovation

Strava

Fitness tracking and social networking platform

About Strava

Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.

San Francisco, CaliforniaHeadquarters
2009Year Founded
$147.3MTotal Funding
SERIES_FCompany Stage
Consumer Software, Social ImpactIndustries
501-1,000Employees

Benefits

100% company paid benefits for employees and families
Flexible paid time off
$2,000 annual professional development stipend
Paid time off for volunteering
401(k) Plan with company matching
$1000 annual gear stipend
$500 annual gym reimbursement
Onsite fitness rooms with showers, lockers, and towel service
Weekly team workouts
Free yoga classes
Secure bike storage
Twice weekly dinner for those working late
Monthly happy hours
Dog days
Cell phone reimbursement
Snacks & stocked kitchens

Risks

Increased competition from evolving fitness apps may attract users away from Strava.
Over-reliance on partnerships like Apple Fitness may not ensure long-term growth.
Integration with third-party apps could lead to data privacy concerns affecting user trust.

Differentiation

Strava combines fitness tracking with social networking, fostering a unique community experience.
The platform offers a freemium model, attracting a wide range of users globally.
Strava's compatibility with most GPS devices enhances its accessibility and user base.

Upsides

Partnership with Apple Fitness+ expands Strava's reach and user engagement.
Integration with Mibro Fit enhances user experience and social connectivity.
Growing trend of virtual fitness challenges aligns with Strava's community-driven events.

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