Director, Product Marketing
StravaSalary not specified
- Full Time
- Senior (5 to 8 years), Expert & Leadership (9+ years)
About Strava
Strava is a digital platform that allows athletes and fitness enthusiasts to record, track, and analyze their physical activities, offering metrics like speed, pace, and distance. It operates on a freemium model, providing basic services for free while charging for premium features such as advanced training plans and detailed activity breakdowns. Strava distinguishes itself from competitors through its social networking aspect, enabling users to share activities and connect with others, fostering a supportive community. The goal of Strava is to enhance the fitness experience by providing valuable performance insights and encouraging community engagement.
San Francisco, CaliforniaHeadquarters
2009Year Founded
$147.3MTotal Funding
SERIES_FCompany Stage
Consumer Software, Social ImpactIndustries
501-1,000Employees
Benefits
100% company paid benefits for employees and families
Flexible paid time off
$2,000 annual professional development stipend
Paid time off for volunteering
401(k) Plan with company matching
$1000 annual gear stipend
$500 annual gym reimbursement
Onsite fitness rooms with showers, lockers, and towel service
Weekly team workouts
Free yoga classes
Secure bike storage
Twice weekly dinner for those working late
Monthly happy hours
Dog days
Cell phone reimbursement
Snacks & stocked kitchens
Risks
Increased competition from evolving fitness apps may attract users away from Strava.
Over-reliance on partnerships like Apple Fitness may not ensure long-term growth.
Integration with third-party apps could lead to data privacy concerns affecting user trust.
Differentiation
Strava combines fitness tracking with social networking, fostering a unique community experience.
The platform offers a freemium model, attracting a wide range of users globally.
Strava's compatibility with most GPS devices enhances its accessibility and user base.
Upsides
Partnership with Apple Fitness+ expands Strava's reach and user engagement.
Integration with Mibro Fit enhances user experience and social connectivity.
Growing trend of virtual fitness challenges aligns with Strava's community-driven events.
Funding
Total raised$147.27 M
Latest valuation$1.00 B
StageSERIES_F
LATE VC
9/30/2014$18
$90.00 MSERIES C
2/28/2013$7
$36.50 MSERIES B
6/30/2011$13
$63.00 MSERIES A
12/31/2010$4
$17.50 M