Senior Director of Marketing Science

Holmdel, New Jersey, United States

Apply with AI Apply

Not SpecifiedCompensation

Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Cloud Communications, SoftwareIndustries

Requirements

Candidates must have 8-12 years of marketing analytics leadership experience, preferably in marketing science. A strong understanding of statistical methods, predictive modeling, scenario planning, and B2B software funnel metrics is required. Proficiency in data warehouses, including SQL and analytics building, is essential. Legal authorization to work in the USA is mandatory.

Responsibilities

The Senior Director of Marketing Science will build and lead a marketing science function, developing enterprise-wide measurement frameworks focused on revenue impacts. This role involves creating predictive models and insights to maximize marketing ROI, leading incrementality testing, attribution modeling, and marketing mix modeling for spend optimization. Responsibilities also include identifying lead flow challenges and opportunities, providing analyses to inform sales and marketing strategies, and leading a high-performance team of marketing scientists.

Skills

Marketing Analytics

Marketing Science

Measurement Frameworks

Predictive Modeling

Incrementality Testing

Attribution Modeling

Marketing Mix Modeling

Data Warehousing

Statistical Methods

Scenario Planning

B2B Software Funnel Metrics

Leadership

Team Management

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free