Senior Director, Brand

Tel Aviv-Yafo, Tel Aviv District, Israel

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Marketing, Biotechnology, SaaSIndustries

Requirements

The Senior Director of Brand requires a Bachelor’s degree in Marketing, Communications, or a related field, along with 10+ years of experience in brand management, preferably within a technology or SaaS company. Demonstrated leadership experience managing and developing high-performing teams is essential, as is a deep understanding of brand strategy, visual identity, and digital marketing channels.

Responsibilities

The Senior Director of Brand will develop and execute the overall brand strategy and positioning, ensuring consistency across all channels. They will oversee the Social Media team, driving social media strategy and execution, and will lead the Design team to maintain a modern and consistent brand visual identity. Furthermore, they will develop and implement a thought leadership program, fostering WalkMe’s authority through executives and customer stories, and will own the brand experience, including the Brand Experience Manager, to amplify the brand narrative and build brand equity.

Skills

Brand Strategy

Brand Management

Digital Marketing

Social Media

Visual Identity

Leadership

Team Management

Executive Communication

Thought Leadership

WalkMe

Digital adoption platform for user guidance

About WalkMe

WalkMe specializes in Digital Adoption Platforms (DAP) that enhance user experiences for employees and customers. The platform works by overlaying visual cues and personalized content on websites or enterprise software, which helps users with onboarding, training, and provides real-time contextual guidance. This approach allows users to navigate complex systems more easily and efficiently. Unlike many competitors, WalkMe focuses on continuous support and updates through a subscription-based model, ensuring that clients receive ongoing assistance. The main goal of WalkMe is to improve enterprise productivity and user engagement by facilitating effective digital adoption in the workplace.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$299.1MTotal Funding

IPOCompany Stage

Enterprise Software, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Comprehensive Health Care Coverage for Medical, Dental, and Vision for our Employees and Families

401(k) with company matching program

Parental Leave programs

Vacation policy to encourage a healthy work-life balance

WalkMe offices are open during Covid-19 for those who chose to come (vaccines required) with in-person and virtual social activities to promote positive employee engagement

Risks

SAP acquisition may lead to internal restructuring and potential operational disruptions.

Integration with SAP's offerings could face technical challenges, delaying benefits.

Intensifying competition in the digital adoption market could erode WalkMe's market share.

Differentiation

WalkMe offers a code-free platform for digital adoption, simplifying user experiences.

The platform provides real-time contextual guidance, enhancing onboarding and training processes.

WalkMe's subscription model ensures continuous support and updates for enterprise clients.

Upsides

Increased demand for digital adoption platforms boosts WalkMe's market potential post-pandemic.

Strategic partnerships with Cognizant and UST expand WalkMe's reach and capabilities.

WalkMeX, an AI copilot, enhances user engagement with contextual awareness and AI-driven suggestions.

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