Senior Digital Marketing Specialist - App

London, England, United Kingdom

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, E-commerce, Food DeliveryIndustries

Requirements

Candidates must possess 3-5 years of hands-on experience with Google Ads (UAC) and Apple Ads (ASA), including experience with ad platform APIs and scripts for automation. A proven track record in managing complex, high-spending global accounts, preferably in e-commerce or marketplace businesses, is essential, along with strong analytical and data-driven skills and comfort working independently with data. Excellent communication skills, a growth mindset, passion for Deliveroo's mission, and the ability to rally teams and pivot quickly are also required.

Responsibilities

The App Lead will develop and execute a global App strategy to drive growth and achieve revenue and efficiency targets. This role involves optimizing a complex, high-spending global App program across Google & Apple products, staying updated on industry trends and innovations, and collaborating with platform partners. Responsibilities include implementing A/B testing and continuous optimization, analyzing campaign performance using tools like Looker, generating reports and insights, and conducting competitor analysis. The App Lead will also collaborate with Product, Data Science, and Engineering teams, assist in setting and managing a large annual budget, and effectively communicate with stakeholders.

Skills

Google Ads (UAC)

Apple Ads (ASA)

Ad platform APIs

Ad platform scripts

A/B testing

Campaign optimization

Data analysis

Looker

Performance marketing

App marketing

Digital marketing

Stakeholder management

Budget management

Deliveroo

Online food delivery connecting customers and restaurants

About Deliveroo

Deliveroo connects customers with a variety of restaurants through its online food delivery service. Customers can place orders via the Deliveroo website or mobile app, which are sent to partner restaurants for preparation. Once the food is ready, Deliveroo's network of delivery riders brings it directly to the customer's home. This system allows restaurants to expand their reach without handling their own delivery logistics. Deliveroo earns money by charging restaurants a commission on orders and customers a delivery fee. They also offer a subscription service, Deliveroo Plus, which gives customers unlimited free delivery for a monthly fee, encouraging loyalty and providing consistent revenue. Additionally, Deliveroo engages in community initiatives, such as providing free meals to NHS workers during the pandemic, which helps build a positive public image and strengthen community relationships.

London, United KingdomHeadquarters

2013Year Founded

$1,569.6MTotal Funding

IPOCompany Stage

Food & Agriculture, Consumer SoftwareIndustries

5,001-10,000Employees

Benefits

Health Insurance

Paid Vacation

Parental Leave

Family Planning Benefits

Risks

Increased competition from Uber Eats and Just Eat threatens market share.

Rising operational costs due to inflation may impact profit margins.

Potential regulatory challenges could increase labor costs for delivery riders.

Differentiation

Deliveroo offers a diverse range of cuisines, from fast food to high-end dining.

The company partners with non-food brands, expanding beyond traditional food delivery.

Deliveroo's three-sided marketplace connects customers, restaurants, and delivery riders efficiently.

Upsides

Partnerships with brands like Accessorize diversify revenue and expand market reach.

Deliveroo Plus subscription service boosts customer loyalty and provides recurring revenue.

AI integration enhances delivery efficiency and reduces operational costs.

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