Senior Digital Marketing Manager at PROCEPT BioRobotics

San Jose, California, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

MedTech, Healthcare, Medical DevicesIndustries

Requirements

Experience developing and implementing comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement
Expertise in managing and optimizing digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization
Proficiency in utilizing marketing automation tools to nurture leads and personalize customer journeys
Strong data architecture and analytics skills for tracking and measuring digital campaign effectiveness
Ability to define and track key performance indicators (KPIs) from website traffic to lead-to-MQL conversion rates
Experience leading A/B testing and experimentation across digital channels to improve performance
Knowledge of SEO strategies, including keyword research, organic search rankings, and staying current with trends
Expertise in SEM campaigns, ad creation, and budget optimization
Skills in developing and executing paid social media campaigns across platforms like LinkedIn, Facebook, X
Experience managing digital advertising budgets and optimizing for ROI, including testing new opportunities
Proficiency in email marketing, including segmentation, personalization, campaign execution, tracking, and optimization

Responsibilities

Develop and implement comprehensive digital marketing strategies aligned with business objectives, focusing on lead generation and audience engagement
Manage and optimize all digital marketing channels, including SEO/SEM, paid social media, email marketing, display advertising, and website optimization
Develop and execute targeted campaigns for audience segments (surgeons, hospital staff, executives, patients, patient partners)
Utilize marketing automation tools to nurture leads and personalize customer journeys
Establish and maintain a data architecture for tracking and measuring digital campaign effectiveness
Define and track key performance indicators (KPIs) for all digital marketing efforts, from website traffic to lead-to-MQL conversion rates
Lead A/B testing and experimentation across digital channels to improve conversion rates and campaign performance
Lead the development and execution of integrated digital campaigns, ensuring cohesion across channels and alignment with marketing calendar and commercial goals
Manage the end-to-end lifecycle of integrated campaigns, from planning and creative development to launch and post-campaign analysis
Ensure consistent message and brand identity across all digital and offline channels
Develop and execute SEO strategies to improve organic search rankings and drive website traffic
Manage SEM campaigns, including keyword research, ad creation, and budget optimization
Stay current with the latest SEO/SEM trends and best practices
Develop and execute paid social media campaigns across relevant platforms (LinkedIn, Facebook, X, etc.)
Manage digital advertising budgets and optimize campaigns for maximum ROI
Identify and test new digital advertising opportunities
Develop and execute email marketing campaigns to nurture leads and engage existing customers
Segment email lists and personalize content based on audience demographics and behavior
Track email marketing performance and optimize campaigns

Skills

Key technologies and capabilities for this role

Digital MarketingLead GenerationDigital StrategyAudience EngagementPerformance MarketingData AnalyticsSEOPPCSocial Media Marketing

Questions & Answers

Common questions about this position

What is the employment type for this Senior Digital Marketing Manager role?

This is a full-time position.

What salary or compensation is offered for this position?

This information is not specified in the job description.

What key skills are required for the Senior Digital Marketing Manager role?

The role requires expertise in developing digital marketing strategies, managing channels like SEO/SEM, paid social media, email marketing, display advertising, and website optimization, utilizing marketing automation tools, data analytics for KPIs and A/B testing, and integrated campaign management.

What is the company culture like at PROCEPT BioRobotics?

PROCEPT BioRobotics emphasizes putting the patient first, innovation in surgical robotics, commitment to people with continuous career growth opportunities, and collaboration across teams like Marketing Communications and Commercial Marketing.

What makes a strong candidate for this Senior Digital Marketing Manager position?

A strong candidate will have experience building scalable digital marketing ecosystems, leading performance-driven strategies for diverse audiences like surgeons and patients, leveraging data insights for optimization, and partnering cross-functionally to drive lead generation and advocacy.

PROCEPT BioRobotics

Develops robotic solutions for BPH treatment

About PROCEPT BioRobotics

PROCEPT BioRobotics develops robotic solutions specifically for treating benign prostatic hyperplasia (BPH), a condition that affects many older men by causing prostate enlargement and urinary issues. Their main product, the AquaBeam Robotic System, utilizes Aquablation therapy, which combines real-time imaging, robotics, and waterjet technology to precisely remove prostate tissue in a minimally invasive manner. This system is designed for urologists and healthcare facilities, focusing on enhancing patient outcomes and making surgical procedures more efficient. Unlike competitors, PROCEPT BioRobotics emphasizes predictable results and reduced complications, which has led to their technology being recognized in clinical guidelines. The company's goal is to improve the quality of life for patients suffering from BPH through advanced surgical solutions.

Redwood City, CaliforniaHeadquarters

2009Year Founded

$319.1MTotal Funding

IPOCompany Stage

Robotics & Automation, HealthcareIndustries

501-1,000Employees