Senior Demand Generation Manager
Fieldguide$135,000 - $165,000/year
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Fintech, SaaS, Embedded PaymentsIndustries
Head of Demand Generation
Position Overview
We’re seeking a high-energy Head of Demand Generation to lead marketing efforts across the UK and selected strategic markets in Europe. In this strategic role, you’ll design and run integrated campaigns that generate qualified pipeline for our commercial and enterprise sales teams. You’ll work closely with sales leadership, product marketing, and external media partners to execute full-funnel programs across events, digital advertising, and outbound nurture campaigns. The ideal candidate understands how to tailor demand strategies to specific country-level nuances and how to activate prospect data and campaign insights across the funnel.
Location & Work Style
- Location Type: London office (flexible working style, team typically in the office a few days each week)
- Employment Type: [Not Specified]
- Salary: [Not Specified]
The Impact You'll Have
- Plan, execute, and optimise integrated demand generation campaigns across the UK and priority European markets.
- Own campaign strategy for events, paid media, media partnerships, email, and outbound prospecting support.
- Analyse campaign and channel performance to drive insights, continuously improve conversion, and influence future strategy.
- Constantly test, iterate, and share performance insights.
Who You Are
- 8 years’ experience in B2B performance marketing, demand generation, or growth marketing role.
- Proven track record delivering pipeline through integrated programs in the UK and key European markets.
- Deep understanding of demand strategy across paid media, events, and outbound marketing support.
- Hands-on experience with Salesforce and Marketo or a similar automation platform.
- Strong analytical and testing mindset with an innate ability to interpret marketing data, share performance results, and influence action across a cross-functional team.
Nice to Have:
- Experience in fintech, SaaS, or embedded payments.
- Familiarity with platforms like Demandbase, Google Ads, GA4.
Compensation and Benefits
- Premium Private Medical and Dental coverage
- Generous time off program with additional “Floating Holiday days”
- Retirement savings program with company contribution
- Equity in a publicly-traded company and an Employee Stock Purchase Program
- Monthly stipend to support our remote work model
- Annual development stipend to support our people growth and development
- Family-forming benefits and up to 20 weeks of Parental Leave
- Wellbeing programs i.e. Modern Health, HealthKick and much more…
Key Contacts
- Hiring Manager: Jaime Parlee
- Recruiter For This Role: Louise Devlin
Application Instructions
[Not Specified]
Skills
Demand Generation
B2B Performance Marketing
Growth Marketing
Campaign Strategy
Digital Advertising
Outbound Marketing
Data Analysis
Salesforce
Marketo
Performance Testing
Campaign Optimization
Event Management
Paid Media
Media Partnerships
Email Marketing
Marqeta
Card issuing and payment processing solutions
About Marqeta
Marqeta provides modern card issuing and payment processing solutions in the fintech sector. Its platform allows businesses to create, issue, and manage payment cards tailored to their specific needs, such as expense management and consumer payments. The service operates through an open API, enabling clients to integrate Marqeta's capabilities into their own applications. This flexibility sets Marqeta apart from competitors, as it caters to a diverse range of clients, including financial institutions and tech companies. The company generates revenue primarily through transaction fees each time a card is used, along with potential setup and service fees. Marqeta's ability to quickly adapt to the growing demand for digital payments, especially during the COVID-19 pandemic, has contributed to its significant presence in the market.
Oakland, CaliforniaHeadquarters
2010Year Founded
$526.5MTotal Funding
IPOCompany Stage
Fintech, Financial ServicesIndustries
501-1,000Employees