Senior Demand Generation Manager

United States

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$160,000 – $180,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Payments, Marketing & AdvertisingIndustries

Requirements

Candidates should possess at least five years of experience running digital or demand generation campaigns that deliver measurable results, demonstrating a proactive approach to performance monitoring and tactical adjustments, agility in testing new channels, and the ability to thrive in a dynamic environment. They should also have proven success working with cross-functional teams, an eye for detail, and experience managing million-dollar marketing budgets and reporting results.

Responsibilities

The Senior Demand Generation Manager will build and activate strategic multi-channel plans to support the buyer’s journey, deploy and manage programmatic & ABM campaigns across digital and demand generation channels, drive continuous improvement through testing and performance optimization, partner cross-functionally with product marketing, content marketing, web, and the digital team to develop performant ad creative and landing pages, partner directly with SDRs to educate on demand gen campaigns, and become a subject matter expert in their customer segment to contribute to campaign strategy.