Customer Advocacy Program Manager
AlphaSenseSalary not specified
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
SaaS, Technology, Customer ExperienceIndustries
Requirements
- 5 years of experience in Customer Marketing, Community Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment
- Experience building customer advocacy programs
- Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives
Responsibilities
- Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines
- In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews
- Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person)
- Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements
- Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion
- Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team
- Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention
- Track customer engagement & retention KPIs, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs
- Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged
- Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels
Skills
Customer Advocacy
Community Building
Case Studies
Testimonials
Review Management
G2
Trustpilot
Capterra
Product Adoption
Customer Retention
Cross-Functional Collaboration
Aircall
Cloud-based phone system for businesses
About Aircall
Aircall provides a cloud-based phone system that helps businesses manage their voice communications effectively. The platform includes features such as call monitoring, call routing, and the ability to sync data with other business tools like Customer Relationship Management (CRM) systems and helpdesks. It is designed for small to medium-sized businesses (SMBs) and enterprises that need a scalable solution for handling a high volume of calls. Aircall operates on a subscription-based model, where clients pay a recurring fee based on the number of users and features they need. This model allows for continuous updates and support. Additionally, Aircall has an app marketplace where third-party developers can create integrations, enhancing the platform's functionality and providing extra revenue opportunities. The goal of Aircall is to streamline communication for businesses and improve their operational efficiency.
New York City, New YorkHeadquarters
2014Year Founded
$219.4MTotal Funding
SERIES_DCompany Stage
Consumer Software, Enterprise SoftwareIndustries
501-1,000Employees
Benefits
Food Allowance
Snacks & Drinks
Medical Insurance
Competitive Salary
Flexible remote policy
Retirement Savings Plan
Outings & Events
Fitness Fund
Commuter Benefits
Referral Bonus
Risks
Emerging AI-driven platforms may surpass Aircall's current feature set, threatening market share.
Economic downturns could reduce SMB spending on communication tools, impacting revenue.
Privacy regulations in the EU may increase compliance costs for Aircall.
Differentiation
Aircall offers seamless integration with CRM and helpdesk tools for efficient communication.
The platform supports multilingual capabilities, enhancing global reach and customer service.
Aircall's subscription model provides steady revenue and continuous updates for users.
Upsides
Growing demand for AI-driven customer service solutions aligns with Aircall's offerings.
The rise of remote work increases the need for cloud-based communication tools like Aircall.
Projected growth in cloud telephony services presents expansion opportunities for Aircall.
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