Senior Customer Marketing Manager - Bellevue at Aircall

Seattle, Washington, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Technology, Customer ExperienceIndustries

Requirements

5 years of experience in Customer Marketing, Community Marketing, Lifecycle Marketing, or a related role, ideally within a B2B SaaS environment
Experience building customer advocacy programs
Excellent communication skills, both written and verbal, with an ability to craft compelling customer narratives

Responsibilities

Develop and manage a customer advocacy program, including case studies, testimonials, reviews on 3rd-party sites (such as G2, Trustpilot, and Capterra), and references achieving assigned goals and timelines
In close collaboration with the Field Marketing organization, identify and nurture customer champions to participate in events, webinars, and peer reviews
Foster a sense of community through building a strategy for, and delivering, a Customer Advisory Board, user groups, forums, and customer events (both virtual and in-person)
Manage programs that gather customer feedback (e.g. NPS survey) and share insights with Marketing, Customer Success, and Product teams to inform product development and service improvements
Deploy personalized, multi-channel campaigns across industry, use case and company size segmentations to achieve target objectives for marketing-sourced customer expansion
Partner with product marketing teams to develop go-to-market plans that support our cross-functional partners in Customer Success to achieve topline growth targets for the customer success leadership team
Develop and execute integrated lifecycle marketing campaigns to increase product adoption, engagement, and customer retention
Track customer engagement & retention KPIs, and use lifecycle marketing tactics like email campaigns, nurture programs, behavioral triggers, in-app messaging, and more to drive improvements in assigned KPIs
Create and distribute targeted communications, such as newsletters, product updates, and educational content, to keep customers informed and engaged
Establish and then oversee governance for all customer-facing communications, ensuring consistency, alignment, and adherence to brand guidelines across all channels

Skills

Key technologies and capabilities for this role

Customer AdvocacyCommunity BuildingCase StudiesTestimonialsReview ManagementG2TrustpilotCapterraProduct AdoptionCustomer RetentionCross-Functional Collaboration

Questions & Answers

Common questions about this position

What is the work arrangement for this role?

This is a hybrid role requiring work in the Bellevue office on Monday through Wednesday.

What does Aircall's company culture emphasize?

Aircall values customer obsession, continuous learning, delivering extraordinary outcomes, open collaboration, taking ownership, and making smart decisions with speed and precision in a fast-paced, team-driven environment where curiosity, trust, and impact matter.

What are the key responsibilities of this role?

Key responsibilities include developing customer advocacy programs like case studies and testimonials, building community through advisory boards and events, managing voice of the customer feedback programs, and driving customer expansion via multi-channel campaigns and go-to-market plans.

What kind of experience makes a strong candidate for this position?

Strong candidates are strategic, customer-obsessed individuals who excel in cross-functional collaboration with teams like Product Marketing, Customer Success, Marketing Ops, Product, and Sales, and can drive measurable impact on growth through advocacy, community building, feedback programs, and expansion strategies.

Is the salary or compensation specified for this role?

This information is not specified in the job description.

Aircall

Cloud-based phone system for businesses

About Aircall

Aircall provides a cloud-based phone system that helps businesses manage their voice communications effectively. The platform includes features such as call monitoring, call routing, and the ability to sync data with other business tools like Customer Relationship Management (CRM) systems and helpdesks. It is designed for small to medium-sized businesses (SMBs) and enterprises that need a scalable solution for handling a high volume of calls. Aircall operates on a subscription-based model, where clients pay a recurring fee based on the number of users and features they need. This model allows for continuous updates and support. Additionally, Aircall has an app marketplace where third-party developers can create integrations, enhancing the platform's functionality and providing extra revenue opportunities. The goal of Aircall is to streamline communication for businesses and improve their operational efficiency.

New York City, New YorkHeadquarters

2014Year Founded

$219.4MTotal Funding

SERIES_DCompany Stage

Consumer Software, Enterprise SoftwareIndustries

501-1,000Employees

Benefits

Food Allowance

Snacks & Drinks

Medical Insurance

Competitive Salary

Flexible remote policy

Retirement Savings Plan

Outings & Events

Fitness Fund

Commuter Benefits

Referral Bonus

Risks

Emerging AI-driven platforms may surpass Aircall's current feature set, threatening market share.

Economic downturns could reduce SMB spending on communication tools, impacting revenue.

Privacy regulations in the EU may increase compliance costs for Aircall.

Differentiation

Aircall offers seamless integration with CRM and helpdesk tools for efficient communication.

The platform supports multilingual capabilities, enhancing global reach and customer service.

Aircall's subscription model provides steady revenue and continuous updates for users.

Upsides

Growing demand for AI-driven customer service solutions aligns with Aircall's offerings.

The rise of remote work increases the need for cloud-based communication tools like Aircall.

Projected growth in cloud telephony services presents expansion opportunities for Aircall.

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Senior Customer Marketing Manager - Bellevue at Aircall

Requirements

Responsibilities

Skills

Questions & Answers

Aircall

About Aircall

Benefits

Food Allowance

Snacks & Drinks

Medical Insurance

Competitive Salary

Flexible remote policy

Retirement Savings Plan

Outings & Events

Fitness Fund

Commuter Benefits

Referral Bonus

Risks

Emerging AI-driven platforms may surpass Aircall's current feature set, threatening market share.

Economic downturns could reduce SMB spending on communication tools, impacting revenue.

Privacy regulations in the EU may increase compliance costs for Aircall.

Differentiation

Aircall offers seamless integration with CRM and helpdesk tools for efficient communication.

The platform supports multilingual capabilities, enhancing global reach and customer service.

Aircall's subscription model provides steady revenue and continuous updates for users.

Upsides

Growing demand for AI-driven customer service solutions aligns with Aircall's offerings.

The rise of remote work increases the need for cloud-based communication tools like Aircall.

Projected growth in cloud telephony services presents expansion opportunities for Aircall.

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