Senior Brand Partnership Manager at HoYoverse

Singapore

HoYoverse Logo
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Gaming, EntertainmentIndustries

Requirements

  • 3–5 years of experience in the gaming and/or entertainment industries
  • Experience in brand/IP and cross-industry collaborations
  • Strong multitasking ability and deadline management
  • Excellent presentation, negotiation, and communication skills
  • Self-motivated, organized, and a strong team player
  • Strong business acumen and strategic thinking
  • Strong communication skills in English, with working proficiency in Chinese (Mandarin) preferred
  • Passion for gaming, especially in the ACG space
  • Marketing experience is a plus
  • Overseas work experience is a plus

Responsibilities

  • Collaborate with internal teams to develop tailored partnership solutions
  • Manage partnerships from pitch through execution, including timelines and deliverables
  • Develop and align business strategies with key stakeholders
  • Participate in client meetings, presentations, trade shows, and business travel as needed
  • Maintain and grow long-term relationships with both existing and prospective clients
  • Identify appropriate brands for IP collaboration through market research and industry analysis

Skills

Partnership Management
Business Strategy
Market Research
Industry Analysis
Stakeholder Management
Client Relationships
IP Collaboration
Pitch Development

HoYoverse

Creates immersive games and digital content

About HoYoverse

HoYoverse creates engaging virtual world experiences through its popular games like Genshin Impact and Honkai Impact 3rd. These games feature captivating stories, complex gameplay, and impressive graphics. Players can download and play these games for free, but they have the option to purchase in-game items to enhance their experience. This free-to-play model helps keep players engaged and encourages spending. In addition to gaming, HoYoverse produces animations, comics, music, and merchandise based on its game characters, which helps build a loyal fan base and creates additional revenue. Unlike many competitors, HoYoverse focuses on a diverse range of digital content and community engagement through platforms like HoYoLAB. The company's goal is to continuously improve its virtual worlds and maintain a strong presence in the gaming industry.

None, IndonesiaHeadquarters
2022Year Founded
VENTURE_UNKNOWNCompany Stage
Consumer Software, Entertainment, GamingIndustries
1,001-5,000Employees

Risks

Competition from companies like NetEase and Tencent is intensifying in Asia.
Gacha mechanics in games may lead to player backlash due to gambling concerns.
Intellectual property theft risks exist in regions with weak IP laws.

Differentiation

HoYoverse excels in creating immersive virtual worlds with rich storytelling.
The company offers a diverse range of products beyond gaming, including animations and music.
HoYoverse's free-to-play model with in-game purchases is highly lucrative.

Upsides

Collaborations with tech companies like UGREEN enhance brand visibility and innovation.
New game updates and characters drive player re-engagement and boost revenue.
Partnerships with artists for soundtracks attract new audiences and cultural impact.

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