[Remote] Senior Brand Naming Strategist at Vonage

United States

Apply Now

Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

At least 7+ years of experience in brand strategy, product marketing naming and/or verbal identity strategy (B2B software or tech experience preferred)
Proven experience leading naming or brand architecture projects, ideally for complex product portfolios
Strong understanding of B2B software markets and the relationship between product positioning, naming, and category creation
Exceptional creative and linguistic skills, with the ability to balance imagination and business logic
Knowledge of trademark screening, linguistic validation, and global naming considerations

Responsibilities

Lead the naming process for new products, features, categories, and internal initiatives, from creative ideation to final approval
Develop and maintain a clear naming architecture that reflects brand hierarchy, product relationships, and go-to-market clarity
Collaborate cross-functionally to align names with strategy, brand, and legal
Establish naming guidelines and governance, including rules for product tiers, features, and campaigns
Audit and rationalize legacy names to maintain a cohesive and scalable naming framework
Evaluate the competitive landscape to determine the most effective naming
Articulate and defend naming choices to senior management and diverse stakeholders, leveraging data and strategic rationale to gain consensus and approvals

Vonage

Cloud-based communication services for businesses

About Vonage

Vonage provides cloud-based communication services to businesses of all sizes, from small startups to large enterprises. Its main offering is the Communications Platform as a Service (CPaaS), which allows companies to integrate voice, messaging, video, and data capabilities directly into their applications and processes. This integration helps businesses enhance customer engagement and streamline internal communications. Additionally, Vonage offers Unified Communications as a Service (UCaaS), which combines various communication tools into one platform, and Contact Center as a Service (CCaaS), which focuses on advanced customer service solutions. Unlike many competitors, Vonage operates on a subscription-based model, supplemented by usage-based fees, ensuring a steady income while allowing flexibility for clients. The goal of Vonage is to modernize communication infrastructure for businesses across various industries, improving their operational efficiency and customer service.

Holmdel Township, New JerseyHeadquarters

2001Year Founded

$361.9MTotal Funding

IPOCompany Stage

Consulting, Enterprise SoftwareIndustries

1,001-5,000Employees

Benefits

Remote Work Options

Hybrid Work Options

Risks

Leadership changes may disrupt strategic continuity at Vonage.

Regulatory pressures in India could challenge the Airtel partnership.

Adoption hurdles may slow the transition from SMS to Rich Communications Services.

Differentiation

Vonage offers a flexible portfolio of cloud-based communication applications and APIs.

The company provides CPaaS, UCaaS, and CCaaS solutions for diverse business needs.

Vonage's subscription and usage-based revenue model ensures financial stability and growth.

Upsides

Increased demand for integrated communication solutions boosts CPaaS and UCaaS markets.

Partnership with Airtel Business opens opportunities in the growing Indian market.

Collaboration with SAP enhances Vonage's competitive edge in AI-driven solutions.

Land your dream remote job 3x faster with AI

Try Jobo Free