Head of Global Integrated Campaigns
UserTestingSalary not specified
Not SpecifiedCompensation
Mid-level (3 to 4 years)Experience Level
Full TimeJob Type
UnknownVisa
Advertising, Technology, E-commerceIndustries
Requirements
- (Not explicitly listed in the provided job description)
Responsibilities
- Activate integrated marketing campaigns across touchpoints - events, social, email, digital, thought leadership and co-branded opportunities
- Manage content and creative assets for campaigns, including event collateral, case studies, award nominations and reports
- Manage demand generation assets such as landing pages and email campaigns using marketing automation tools
- Serve as the project manager for campaigns, maintaining planning trackers to ensure timely and effective delivery
- Work closely with Content, Design, Digital, PR, Product Marketing, and Sales teams to ensure campaign alignment with business goals
- Act as a bridge between APAC marketing and regional stakeholders to drive collaboration and knowledge sharing
- Nurture and manage relationships with vendors, suppliers and industry bodies
- Track and share insights on industry trends, customer needs, and competitor activities
- Develop reports and dashboards to measure campaign effectiveness against KPIs, with clear recommendations for optimization
- Maintain organized expense tracking (inferred from incomplete "Maintain organized exp")
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the reporting structure for the Senior Associate - Integrated Marketing role?
This position sits within the Asia Pacific (APAC) B2B marketing team and reports to the Integrated Marketing Manager for APAC.
Is this role remote or does it require office presence?
This information is not specified in the job description.
What are the main responsibilities of this position?
The role involves supporting advertising business units with elevating brand equity, establishing thought leadership, and generating leads through marketing execution in India, including events, case studies, social media, digital and email campaigns, and co-branded initiatives.
Which teams will I collaborate with in this role?
You will work closely with the Content, Design, Digital, Social, and PR teams, as well as Sales, Product Marketing, and Product teams, and lead engagements with industry bodies and key vendors.
What is the geographic focus of this role?
The role is part of the Asia Pacific (APAC) B2B marketing team and focuses on driving marketing execution in India.
What does InMobi say about its company culture?
InMobi is recognized as a Great Place to Work where bold ideas create global impact, combining intelligence, creativity, and accountability.
What is the salary for this position?
This information is not specified in the job description.
InMobi
Mobile advertising and programmatic solutions provider
About InMobi
InMobi specializes in mobile advertising and marketing technology, focusing on the automated buying and selling of ad space within mobile applications. Their platform allows media buyers and marketers to efficiently purchase ad space to reach specific audiences, while app publishers can monetize their applications by selling ad space. InMobi offers a range of advertising solutions, including demand-side platforms (DSPs) for buyers and supply-side platforms (SSPs) for publishers, along with analytics tools to enhance ad performance and minimize fraud. Unlike many competitors, InMobi also provides educational resources through InMobi U, helping clients understand the in-app programmatic ecosystem. The company's goal is to optimize ad revenue for both advertisers and publishers while establishing itself as a leader in mobile advertising education.
Kadubeesanahalli, IndiaHeadquarters
2007Year Founded
$214.6MTotal Funding
DEBTCompany Stage
Consumer Software, Education, EntertainmentIndustries
11-50Employees
Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Wellness Program
Free Lunch
Pet Insurance
Employee Assistance Program
Risks
Increased competition from local players like VerSe in the digital marketing space.
Potential over-reliance on debt financing could impact financial stability.
Pressure to deliver on AI-driven expansion could strain resources if not managed well.
Differentiation
InMobi offers a comprehensive suite of advertising solutions for advertisers and publishers.
The company provides advanced analytics and optimization tools to improve ad performance.
InMobi's partnership with Scope3 pioneers green media offerings, attracting eco-conscious brands.
Upsides
InMobi secured $100 million to enhance AI capabilities for sophisticated ad targeting.
The company is recognized as a 'Strong Performer' in the sell-side platform market.
InMobi's planned IPO indicates strong market confidence and potential capital for expansion.
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