[Remote] Senior Marketing Associate at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Primary CareIndustries

Requirements

Bachelor’s degree or equivalent related work experience
5+ years of experience in business strategy, marketing strategy, digital marketing, or media marketing
Strong data-driven mindset with the ability to translate insights into winning marketing strategies
Persuasive storyteller with strong executive presence and the ability to communicate effectively with senior leaders
Expertise in marketing frameworks and strategic planning
Critical thinker with strong problem-solving skills and a resourceful, solutions-oriented approach
Highly collaborative with excellent relationship-building skills, able to engage diverse stakeholders and gain buy-in
Self-starter with strong organizational skills, initiative
Excellent interpersonal, organizational, written, and verbal communication skills, with proven experience in writing, building, and delivering presentations
Strong experience across traditional and emerging marketing channels, including TV, search, digital, and social

Responsibilities

Serve as the primary marketing liaison for senior business leaders, driving strategic planning, thoughtful socialization, and performance analysis throughout the customer journey
Lead the development of market-level marketing strategies that align with PCO’s overall objectives and drive patient acquisition
Act as the marketing expert for PCO’s market leadership team and collaborate closely with Integrated Marketing to align annual marketing plans
Develop a deep understanding of market-level consumer insights, emerging trends, and competitive dynamics to drive innovative marketing strategies
Analyze performance data to identify opportunities, develop strategic recommendations and pitch solutions to senior leadership—including projected financial modeling
Partner with the growth team to align business strategies with consumer intelligence, ensuring marketing efforts are data-driven and impactful
Drive strategic planning with key business partners at the market level
Ensure a comprehensive understanding and translation of business goals into actionable marketing strategies
Work closely with the Integrated Marketing team to ensure campaigns align with business objectives, foster seamless communication, and drive measurable impact

Skills

Key technologies and capabilities for this role

Product MarketingMarketing StrategyStrategic PlanningPatient AcquisitionConsumer InsightsPerformance AnalysisCampaign AlignmentMarket AnalysisCompetitive AnalysisBrand Building

Questions & Answers

Common questions about this position

What is the employment type for this Senior Marketing Associate role?

This is a full-time position.

Is this Senior Marketing Associate position remote or office-based?

This information is not specified in the job description.

What skills are needed to excel in this Senior Marketing Associate role?

Key skills include seeing patterns in data to craft strategies, translating complex data into compelling insights, excellent communication and presentation skills, experience across traditional and emerging marketing channels like TV, search, digital, and social, and thriving in a fast-paced environment while managing multiple priorities.

What is the company culture like for this role at Humana's Primary Care Organization?

The culture emphasizes being part of a caring community, putting health first, significant growth in the PCO with over 300 physician practices and 750 clinicians, and collaboration in a fast-paced environment to drive patient acquisition and brand growth.

What makes a strong candidate for the Senior Marketing Associate position?

Strong candidates can spot patterns in data, turn insights into actionable strategies, communicate complex ideas clearly through presentations, have experience in diverse marketing channels, and excel in fast-paced collaborative settings.

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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