eCommerce Media Analyst

Boston, Massachusetts, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

eCommerce, Biotechnology, AdvertisingIndustries

Requirements

Candidates should possess a Bachelor's degree, ideally with a concentration in Economics, Marketing, Finance, Business Administration, Commerce, Mathematics, or Communications, and a Master's degree in a relevant field is a plus. A minimum of 2 years of Paid Search (PPC) account management experience is required, along with 3-5 years of experience as a client-analyst for a retail-oriented software or services company. Strong quantitative skills, a passion for data analysis, familiarity with SQL, and advanced experience in MS Excel are essential. Experience with data management tools like Looker, Tableau, or PowerBI is advantageous, as are certifications in Amazon Advertising and Walmart Advertising consoles. Superlative communication skills with deep proficiency in professional writing and presentation are also necessary.

Responsibilities

The eCommerce Media Analyst will execute and manage Amazon and Walmart advertising campaigns, driving consistent growth in client advertising performance and investment. Responsibilities include sourcing and analyzing data using various tools to provide insights into brand performance through data visualization, and collaborating with Customer Success Managers to identify growth opportunities and present strategic recommendations to clients. The role involves developing tools and processes to address inefficiencies in campaign management, staying updated on new advertising innovations from Amazon, Walmart, and TikTok, and providing customer feedback to product, data science, and development teams to drive automation and improve services. Additionally, the analyst will mentor junior team members and collaborate with internal product, sales, and marketing teams on new initiatives.

Skills

eCommerce

Media Analysis

Amazon Advertising

Walmart Advertising

Data Analysis

Excel

Data Visualization

Client Strategy

Account Management

Teikametrics

Optimizes Amazon advertising for e-commerce

About Teikametrics

Teikametrics specializes in optimizing e-commerce businesses, particularly those on Amazon. The company uses advanced ad management, automation, and data science to help clients increase their sales profitability. Their platform offers tools for keyword automation, customized campaign strategies, and detailed segmentation based on product goals and inventory levels, allowing businesses to manage their advertising spend effectively. Teikametrics differentiates itself from competitors by providing a subscription-based service that combines software access with consulting expertise, ensuring clients achieve a better return on investment in advertising. The company's goal is to help businesses, from small startups to large enterprises, maximize their sales and profitability on Amazon.

Boston, MassachusettsHeadquarters

2015Year Founded

$63.2MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Consulting, Consumer SoftwareIndustries

201-500Employees

Benefits

Competitive cash

Stock Options

Company Equity

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Risks

Competition from platforms like Sellics and Helium 10 is intensifying.

Over-reliance on Amazon's ecosystem poses risks if policies change.

Rapid AI advancements require continuous R&D investment to remain competitive.

Differentiation

Teikametrics offers a comprehensive eCommerce optimization platform for Amazon sellers.

The company integrates advanced AI tools like SmartACOS for precise ad targeting.

Partnerships, like with Carbon6, enhance their platform with reimbursement solutions.

Upsides

Teikametrics' AI-driven solutions align with the growing trend of AI in advertising.

Their Multichannel Catalog Dashboard supports the trend towards multichannel selling.

The appointment of John Merris to the board brings valuable industry expertise.

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