Ad Operations Specialist

Position Overview

Are you looking to make a big impact on an early-stage company? Does the thought of scaling an innovative technology business solving real problems for an underserved community excite you? Do you excel at building and leading strong, high-performing teams?

Propel is on a mission to empower low-income Americans by simplifying access to government benefits with modern technology. We're a passionate team of 100 Propellers, all working to help our users get through the month, every month.

We launched the Propel Marketplace to connect our ~5M monthly active users to products, services, and exclusive offers from leading brands across retail, healthcare, and financial services. It has grown into a powerful, industry-leading performance tool for our partners and a critical revenue driver for Propel. We’re looking for an Ad Operations Specialist to help the team execute our partners’ campaigns smoothly and save our users more money.

Responsibilities

• Own end-to-end execution of brand campaigns: intake, QA, setup in our internal campaign management system and Braze, launch, and monitoring.
• Ensure all campaigns launch on time and without errors, coordinating closely with Business Development and Customer Success.
• QA campaign inputs like copy, tracking links, images, and tags — and flag or resolve gaps proactively.
• Monitor pacing and performance, surfacing risks to delivery, and partnering with Customer Success Managers to troubleshoot in real-time.
• Maintain and improve process documentation to support consistency and scale.
• Manage the Marketplace content calendar, ensuring campaigns are properly booked and launched as planned.
• Support Lifecycle Marketing team in deploying push campaigns via Braze tied to key Marketplace initiatives.

Requirements

• 3+ years of experience in ad operations, campaign management, project management, or equivalent roles.
• Detail-oriented and organized, with a knack for catching small errors before they become problems.
• Excellent at prioritizing in fast-paced environments, managing multiple campaigns and stakeholders at once.
• Comfortable working independently and navigating ambiguity.
• Skilled in Google Sheets/Excel (e.g., VLOOKUP, SUMIF, pivot tables).
• Familiarity with HTML or Braze is a strong plus.
• Strong communicator — clear, timely, and proactive with both technical and non-technical partners.
• Bonus: Experience working at a startup or in a lean, cross-functional environment.

We Offer

• An immediate opportunity to make an impact on our users and the business we’re building.
• A get-stuff-done culture that is also fun and caring.
• Work that is genuinely helping people with meaningful challenges.
• A remote-first working environment with headquarters in Brooklyn and satellite offices in San Francisco, Los Angeles, and Salt Lake City.

Salary & Compensation

• Salary Range: $70,000 - $90,000, depending on experience.
• Propel believes that everyone should be compensated fairly and equitably. We set our salary ranges using compensation data from hundreds of NYC-based startups at our stage.
• Pay is not determined based on location.

Additional Considerations

• Diversity & Inclusion: We are committed to building a diverse and inclusive team, and welcome applicants from all backgrounds and abilities.
• Eligibility: We're currently accepting applications from the states where we have an established entity, which includes California, Colorado, District of Columbia, Florida, Georgia, Illinois, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Texas, Utah, Virginia, and Washington.

More About Propel

We believe that Americans with limited income deserve modern, respectful, and effective experiences around their government benefits and money. Unfortunately, the status quo often fails to treat them as first-class citizens in their daily interactions around the social safety net and financial services. The tech industry hasn’t pulled its weight in solving the problems faced by low-income Americans.