Growth Marketing Manager - Campaigns
BazaarvoiceFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must have at least 3 years of experience in ad operations, campaign management, or project management. Proficiency in Google Sheets/Excel, including functions like VLOOKUP, SUMIF, and pivot tables, is essential. Familiarity with HTML or Braze is a strong plus. The ideal candidate is detail-oriented, organized, and capable of prioritizing effectively in a fast-paced environment, working both independently and collaboratively. Startup experience is considered a bonus.
The Ad Operations Specialist will be responsible for the end-to-end execution of brand campaigns, including intake, quality assurance, setup in internal systems and Braze, launch, and monitoring. They will ensure timely and error-free campaign launches by coordinating with Business Development and Customer Success teams. This role involves QA of campaign inputs such as copy, tracking links, images, and tags, proactive flagging and resolution of issues, and monitoring campaign pacing and performance to identify delivery risks. The specialist will also partner with Customer Success Managers for real-time troubleshooting, maintain and improve process documentation, manage the Marketplace content calendar, and support the Lifecycle Marketing team in deploying push campaigns.
Mobile app for managing social benefits
Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.