Ad Operations Specialist at Propel

New York, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

Biotechnology, Financial Services, Healthcare, RetailIndustries

Requirements

Candidates must have at least 3 years of experience in ad operations, campaign management, or project management. Proficiency in Google Sheets/Excel, including functions like VLOOKUP, SUMIF, and pivot tables, is essential. Familiarity with HTML or Braze is a strong plus. The ideal candidate is detail-oriented, organized, and capable of prioritizing effectively in a fast-paced environment, working both independently and collaboratively. Startup experience is considered a bonus.

Responsibilities

The Ad Operations Specialist will be responsible for the end-to-end execution of brand campaigns, including intake, quality assurance, setup in internal systems and Braze, launch, and monitoring. They will ensure timely and error-free campaign launches by coordinating with Business Development and Customer Success teams. This role involves QA of campaign inputs such as copy, tracking links, images, and tags, proactive flagging and resolution of issues, and monitoring campaign pacing and performance to identify delivery risks. The specialist will also partner with Customer Success Managers for real-time troubleshooting, maintain and improve process documentation, manage the Marketplace content calendar, and support the Lifecycle Marketing team in deploying push campaigns.

Skills

Ad Operations

Campaign Management

Project Management

Braze

Lifecycle Marketing

Content Calendar Management

Performance Monitoring

Process Documentation

Propel

Mobile app for managing social benefits

About Propel

Propel focuses on improving access to social welfare resources for low-income Americans through its mobile app, Providers. This app allows users to easily check their EBT balances without needing to call a customer service number, making it more convenient for them to manage their benefits. Additionally, Providers offers personalized deals, such as coupons and resources, to help users save money, as well as job postings that cater to various schedules, from temporary gigs to full-time positions. Propel distinguishes itself from competitors by specifically targeting the needs of low-income individuals who are often neglected by traditional tech solutions. The company's goal is to enhance the user experience of America's safety net and to raise awareness about critical issues like Medicaid churn, ensuring that users can navigate these challenges effectively.

New York City, New YorkHeadquarters

2014Year Founded

$85.6MTotal Funding

GRANTCompany Stage

Consumer Software, Social ImpactIndustries

51-200Employees

Benefits

Generous vacation policy

Unlimited sick days

Medical, dental, & vision coverage

401k with employer match

16 weeks parental leave

New tech tools

Remote first

Risks

Competition from new fintech startups may erode Propel's market share.

Changes in EBT and SNAP policies could affect Providers app functionality.

Reliance on partnerships poses risks if key partners withdraw or change terms.

Differentiation

Propel's Providers app offers instant EBT balance-checking, unlike traditional methods.

Providers app integrates job postings, aiding users in finding suitable employment opportunities.

Propel addresses Medicaid churn, helping users navigate post-pandemic healthcare challenges.

Upsides

Partnership with Papa Murphy's enhances user engagement through tailored offers.

Real-time payment tools integration could improve users' financial health.

Free tax filing services increase user retention and attract new users.

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