Segment Marketing Manager, Sales & Marketing

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Sales, Marketing, SaaSIndustries

Requirements

Candidates must have SaaS experience, including familiarity with SaaS metrics, digital channels, and product-led growth models. A minimum of 6 years in B2B marketing with a proven track record of developing and managing integrated marketing campaigns is required. Experience marketing to sales and marketing teams, including revenue operations and enablement audiences, is essential, with bonus points for experience with technical or brand-focused buyers. Strong skills in translating customer insights into actionable strategies, utilizing both quantitative and qualitative research, are necessary. Excellent project and stakeholder management skills, with the ability to lead cross-functional initiatives, are crucial. Strong communication and collaboration skills, including confidence in presentations and public speaking, are also required. Familiarity with experimenting with AI tools for workflow improvement is a plus.

Responsibilities

The Segment Marketing Manager will own the go-to-market strategy for the sales and marketing professional segment, focusing on driving acquisition, activation, and expansion. This role involves shaping strategic vision through go-to-market planning and lifecycle campaigns, building the market story for these audiences, and acting as the expert on their needs. Responsibilities include working closely with Sales, Marketing, Product, and Enablement teams to understand pain points and translate them into high-impact programs and campaigns. Key duties involve owning the end-to-end customer journey and messaging for the segment, leading integrated demand and lifecycle marketing programs, and equipping go-to-market teams with necessary tools and content. The manager will also drive persona-based thought leadership strategies, serve as the central source of truth for segment insights, and partner with Product to track adoption and ensure messaging alignment.

Skills

Go-to-market strategy

Marketing campaigns

Customer insights

Competitor analysis

Demand generation

Lifecycle marketing

ABM

Sales enablement

Persona development

Content creation

Digital marketing

Brand strategy

Mural

Digital workspace for team collaboration

About Mural

MURAL provides a digital workspace platform that enhances collaboration and creativity among teams. It allows users to brainstorm, plan, and design together in real-time, regardless of their location. The platform features digital whiteboards, sticky notes, templates, and integrates with other productivity tools, helping teams visualize ideas and streamline workflows. MURAL serves a wide range of clients, including businesses, educational institutions, and non-profits, and operates on a subscription-based model, offering different pricing tiers based on user count and features. This model supports a steady revenue stream and enables ongoing improvements to the service. MURAL distinguishes itself by focusing on uptime and reliability, ensuring that clients can depend on the platform for consistent service.

San Francisco, CaliforniaHeadquarters

2011Year Founded

$210.9MTotal Funding

SERIES_CCompany Stage

Enterprise Software, EducationIndustries

501-1,000Employees