[Remote] Senior Manager, Brand Marketing at Roo

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

7+ years in a brand or integrated marketing role
Experience leading multi-channel campaigns from strategy through execution
Proven storyteller with experience translating brand vision into creative ideas
Strong visual thinker with a keen eye for design
Experience collaborating with creative teams
Strong leadership experience managing people and external agencies
Excellent project management and cross-functional collaboration skills
Analytical and research-driven, using testing and data to inform decisions
Experience in veterinary medicine

Responsibilities

Own Roo’s annual campaign calendar and lead 4–6 integrated campaigns per year
Develop campaign strategies with clear objectives, target audiences, KPIs, and success metrics
Partner cross-functionally to deliver cohesive brand activations across PR, social, events, and digital channels
Shape and reinforce Roo’s brand narrative and tone
Collaborate with design and creative partners to ensure strong visual storytelling
Lead Roo’s thought leadership programs, including annual reports, case studies, and speaking engagements
Partner with PR to secure industry coverage and placements
Conduct ongoing brand and audience research
Grow Roo’s reach across community, social, and emerging media formats
Champion brand consistency and quality across all marketing touchpoints
Collaborate with creative and product marketing to evolve Roo’s visual identity
Manage a growing team, including three direct reports
Provide strategic direction, prioritization, and feedback to ensure a cohesive brand story
Oversee key creative and brand contractors
Foster collaboration, accountability, and creativity across teams and agencies

Skills

Roo

Job matching platform for veterinary professionals

About Roo

Roo.vet is a job search platform tailored for veterinary professionals, connecting them with animal hospitals and clinics. It allows veterinarians and veterinary technicians to work shifts at various locations, helping them find the right job fit through real-world trials. This approach addresses the challenge of job matching in the veterinary industry, which is growing due to increased pet ownership. Roo.vet also provides resources for relief vets, ensuring they are informed about their responsibilities as independent contractors.

San Francisco, CaliforniaHeadquarters

2018Year Founded

$16.1MTotal Funding

LATE_VCCompany Stage

Consulting, HealthcareIndustries

201-500Employees

Risks

Increased competition could dilute Roo's market share with lower fees or more features.

Leadership transition to a new CEO might disrupt operations or alienate users.

Rising operational costs in San Francisco could impact Roo's profitability.

Differentiation

Roo offers a unique trial-based job matching service for veterinary professionals.

The platform provides resources for relief vets, including tax and legal guidance.

Roo combines job search convenience with real-world job trials for better satisfaction.

Upsides

Roo surpassed 4,000 veterinary professionals and 100,000 employment opportunities by June 2023.

The gig economy's growth aligns with Roo's freelance opportunities for veterinary professionals.

Roo's new funding of $10,999,999 will aid in aggressive expansion and product development.

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