Senior CRM Marketing Manager
BrigitSalary not specified
- Full Time
- Senior (5 to 8 years)
Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Retail, E-commerce, Marketing & AdvertisingIndustries
Requirements
The ideal candidate should have experience running email and SMS marketing programs across triggers, blast campaigns, and transactional messaging, along with understanding of creative best practices for email design and copy, experience working with dynamic HTML email templates, and an understanding of how to architect statistically significant A/B tests. They should also be highly organized, detail-oriented, analytical, and data-driven, with the ability to manage competing priorities and maintain excellent relationships, and experience with Iterable and Looker is preferred. Deep knowledge of trends in fashion or home goods is also preferred.
Responsibilities
As Retention Marketing Manager, you will drive the campaign calendar by ideating on ways to position Quince products and continuously test messaging to improve performance, align with the merchandising team to highlight key product launches and plan around stock levels, own merchandising and product curation in all of our campaign messaging to balance catalogue exposure and revenue performance, work with the creative and brand teams to develop beautifully designed and compelling messaging, own the creation and optimization of all campaigns to ensure beautiful, consistent design and on-brand copy, set up a multitude of tests across email, SMS, and push to drive statistically significant improvements in CTR and Revenue, work with the data science and engineering teams to create personalized messaging for each customer at scale, create a library of best-in-class messaging templates, and develop segmentation strategy and align marketing calendar to reach each segment with highly relevant messaging.
Skills
Email Marketing
SMS Marketing
Push Notifications
Campaign Management
Customer Engagement
Creative Ideation
Testing Methodologies
Data-Driven Optimization
Merchandising Collaboration
Brand Marketing
Quince
Direct-to-consumer e-commerce for fashion and home essentials
About Quince
Quince offers high-quality fashion and lifestyle products through its online retail platform. The company sources its products directly from manufacturers worldwide, which allows it to provide premium items at lower prices compared to traditional retail stores. Quince's product range includes clothing like dresses and blouses, as well as home essentials such as bed sheets. This direct-to-consumer model appeals to a diverse customer base, from those seeking stylish clothing to those in need of quality home goods. Quince differentiates itself from competitors by eliminating middlemen, ensuring affordability without compromising on quality. The company's goal is to make luxury accessible to everyone while fostering a community of satisfied customers who share their experiences on social media.
Key Metrics
San Francisco, CaliforniaHeadquarters
2018Year Founded
$74.9MTotal Funding
SERIES_BCompany Stage
Consumer Software, Consumer GoodsIndustries
201-500Employees