Retention Marketing Manager

Position Overview

• Location Type: Not Specified
• Job Type: Not Specified
• Salary: Not Specified

Quince is seeking a Retention Marketing Manager to drive growth in email, SMS, and push notification channels. This role involves creative ideation, testing methodologies, and collaboration with merchandising and brand marketing to engage customers and optimize campaign messaging for increased revenue.

Our Story

Quince was founded on the principle that high-quality goods should not come with exorbitant price tags. Our mission is to offer products of equal or superior quality to luxury brands at significantly lower prices.

Our Values

• Customer First: Customer satisfaction is our highest priority.
• High Quality: We believe in premium materials and high production standards that are tangible.
• Essential Design: We focus on curating the best products rather than chasing trends.
• Always a Better Deal: Through innovation and price transparency, we aim to provide the best value for both customers and factory partners.
• Environmentally and Socially Conscious: We are committed to sustainable materials and production methods, ensuring a cleaner environment and fair wages.

Our Team and Success

Quince is a retail and technology company built by a team with extensive experience in retail, technology, and early-stage company building. You will collaborate with talented individuals from institutions and companies such as Stanford GSB, Google, D.E. Shaw, Stitch Fix, Urban Outfitters, Wayfair, McKinsey, and Nike.

Responsibilities

• Drive the campaign calendar, ideating on product positioning and continuously testing messaging to improve performance.
• Align with the merchandising team to highlight key product launches and plan around stock levels.
• Own merchandising and product curation in all campaign messaging, balancing catalog exposure with revenue performance.
• Collaborate with creative and brand teams to develop compelling and beautifully designed messaging that adds customer value.
• Own the creation and optimization of all campaigns, ensuring consistent design and on-brand copy that reflects product quality.
• Set up and execute A/B tests across email, SMS, and push channels to achieve statistically significant improvements in CTR and Revenue.
• Work with data science and engineering teams to create personalized messaging at scale using product recommendation algorithms.
• Develop a library of best-in-class messaging templates through rigorous testing to enhance CTR, Rev per View, and Rev per Message.
• Develop segmentation strategies and align the marketing calendar to deliver highly relevant messaging to each segment.

Requirements

• Experience running email and SMS marketing programs, including triggers, blast campaigns, and transactional messaging.
• Understanding of creative best practices for email design and copy.
• Experience working with dynamic HTML email templates, with the ability to code basic HTML.
• Understanding of how to architect statistically significant A/B tests.
• Highly organized with the ability to drive cross-functional alignment through clear communication.
• Detail-oriented with the ability to identify anomalies or mistakes.
• Analytical and data-driven with demonstrated ability to work with large datasets.
• Ability to manage competing priorities and requests while maintaining excellent cross-organizational relationships.
• Iterable and Looker experience preferred.
• Deep knowledge of trends in fashion or home goods preferred.