The Coca-Cola Company

Retail Execution Specialist - Charlotte, NC

Charlotte, North Carolina, United States

Not SpecifiedCompensation
Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Consumer Goods, Beverages, Sports HydrationIndustries

Requirements

Candidates should possess a Bachelor’s degree or relevant experience, and be located in the Charlotte/Pineville area or willing to relocate at their own expense, with 0-2 years’ experience in sales, merchandising, marketing, or customer service; they must also demonstrate strong selling skills, the ability to influence store personnel, self-motivation, independent work habits, and effective communication skills.

Responsibilities

The Innovation Retail Execution Specialist will drive sales growth and maximize brand presence through execution, merchandising, and upselling, identifying and capitalizing on opportunities, assisting with display management, acting as a brand ambassador, efficiently executing sales programs, collaborating with Coca-Cola teams, gathering customer insights, maintaining account adherence, utilizing company technology, and upholding merchandising standards while traveling approximately 75% of the time within assigned territories.

Skills

Merchandising
Display Management
Sales
Customer Service
Brand Ambassadorship
Upselling
Store Merchandising
Product Knowledge

The Coca-Cola Company

Global leader in non-alcoholic beverages

About The Coca-Cola Company

The Coca-Cola Company is a major player in the beverage industry, offering a variety of non-alcoholic drinks such as soft drinks, water, sports drinks, juices, and plant-based beverages. Its products are manufactured and distributed through a network of bottling partners who handle the production, packaging, and delivery of these beverages to consumers and businesses around the world. This extensive distribution system ensures that Coca-Cola products are widely available. Unlike many competitors, Coca-Cola benefits from strong brand recognition and a diverse portfolio of popular drinks, which helps it adapt to changing consumer tastes. The company's goal is to refresh the world and positively impact communities while maintaining a commitment to sustainability.

Atlanta, GeorgiaHeadquarters
1892Year Founded
IPOCompany Stage
Consumer GoodsIndustries
10,001+Employees

Risks

Acquisition of Billson’s Beverages may affect Coca-Cola's non-alcoholic brand image.
Economic pressures may reduce consumer spending on premium Coca-Cola products.
AI-driven campaigns could expose Coca-Cola to data privacy concerns and scrutiny.

Differentiation

Coca-Cola's vast distribution network ensures global product availability and market penetration.
Strong brand equity and marketing efforts drive consumer loyalty and market presence.
Commitment to sustainability initiatives enhances brand reputation and competitive edge.

Upsides

Growing demand for health-conscious beverages boosts Coca-Cola's low-sugar and functional drink offerings.
Direct-to-consumer sales channels enhance Coca-Cola's e-commerce presence and consumer engagement.
Popularity of plant-based diets allows Coca-Cola to expand its plant-based beverage line.

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