Regional Director, Marketing Strategy at Assurant

Victoria, British Columbia, Canada

Assurant Logo
Not SpecifiedCompensation
Expert & Leadership (9+ years)Experience Level
Full TimeJob Type
UnknownVisa
Insurance, TechnologyIndustries

Requirements

  • Bachelor’s degree in Marketing, Business or relevant field
  • 10+ years’ of relevant experience in marketing with strong focus in digital marketing, ecommerce, consumer marketing, B2B marketing, marketing research and analytics
  • 6+ years’ consumer marketing experience including product positioning, promotions, campaigns, and sales across multiple channels
  • 6+ years’ experience working with clients/partners, exhibiting the ability to generate maximum return through effective marketing strategies and direction
  • Direct experience with developing, executing and measuring successful B2C and B2B marketing strategies, plans and campaigns
  • Strong commercial acumen: using data to guide decisions, challenge assumptions, and continuously optimize performance to achieve results
  • Excellent people skills: ability to build relationships, navigate and leverage cross-functional teams and internal/external resources to deliver results
  • Comfortable working in matrixed environments
  • Desire to work in a fast-paced environment with complex and changing market dynamics
  • Excellent written, verbal, and interpersonal communication skills

Responsibilities

  • Leading the development of regional B2B marketing strategies and quarterly/annual plans
  • Aligning marketing priorities with commercial goals and stakeholder needs
  • Partnering with global teams to coordinate resources and ensure local relevance
  • Acting as a strategic connector between regional business leaders and global marketing
  • Gathering and applying market insights to inform strategy and content
  • Stay ahead of media trends, consumer behavior, and compliance requirements
  • Shape sales materials and positioning strategies with regional context
  • Support high-impact opportunities like RFPs and client retention efforts
  • Drive industry engagement through conferences and trade forums
  • Oversee execution of regional marketing plans and localization efforts
  • Enable country marketers with the tools and support they need
  • Liaise between Growth Marketing and local teams to ensure campaign readiness
  • Coordinate inputs across functions to deliver strategic, compliant campaigns
  • Support rollout planning and content adaptation for client engagement

Skills

B2B Marketing
Marketing Strategy
Strategic Planning
Market Insights
Stakeholder Management
Global Collaboration
Business Alignment
Commercial Strategy

Assurant

Provides risk management and insurance solutions

About Assurant

Assurant provides risk management solutions that focus on protecting major consumer purchases, particularly in mobile devices, electronics, and smart technology. The company offers insurance products and extended service contracts that help consumers safeguard their investments in high-value items. When a product is damaged or malfunctions, Assurant also provides repair services to restore it efficiently. This approach helps clients minimize financial losses from unexpected events. Assurant generates revenue through the sale of insurance policies, service contracts, and repair services. Unlike many competitors, Assurant emphasizes diversity, equity, and inclusion within its corporate culture, which enhances its ability to serve a diverse customer base. The company's goal is to support consumers and businesses in maintaining their day-to-day operations while protecting their investments.

New York City, New YorkHeadquarters
1892Year Founded
IPOCompany Stage
Financial Services, Consumer GoodsIndustries
10,001+Employees

Benefits

Health Insurance
Hybrid Work Options
Professional Development Budget

Risks

Integration challenges from acquiring iSmash may affect operational efficiency.
Regulatory scrutiny from acquiring American Lease Insurance could pose compliance challenges.
Cultural clashes from acquiring American Financial & Automotive Services may impact operations.

Differentiation

Assurant specializes in risk management for mobile devices and electronics globally.
The company offers insurance, service contracts, and repair services for high-value items.
Assurant's DEI commitment fosters innovation and enhances customer understanding.

Upsides

Increased demand for mobile device insurance due to remote work trends.
5G expansion drives demand for new devices and related insurance products.
Acquisition of iSmash enhances Assurant's tech repair service capabilities.

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