市场品牌经理-PUBG Mobile at Tencent

Shenzhen, China

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Not SpecifiedCompensation

Junior (1 to 2 years)Experience Level

Full TimeJob Type

UnknownVisa

Gaming, Mobile GamingIndustries

Requirements

2+ years of experience in marketing and promotion planning
Experience in scheme planning, execution, and evaluation
Knowledge of basic logic and effect assessment methods for creative design, influencer marketing, player events, public relations, media placement, and offline events
Strong business growth orientation
Good data and user research awareness, able to link various communication effects to product data growth, and focus on using marketing to improve product data performance
Familiarity with content and trending logic on key overseas social media platforms, with a keen sense of overseas trends and hot topics, and able to convert hot content into creative ideas
A love for games, being a gamer, able to break down product fun points from a player's perspective, and experience in BR/FPS or other game categories is preferred
Strong learning and execution abilities, able to adapt to cross-cultural communication with an open and inclusive attitude
Strong teamwork skills and the ability to handle pressure
Fluent in English

Responsibilities

Assist the module owner in the marketing and promotion of PUBG MOBILE (including gameplay and commercialization)
Develop marketing strategies, plan key promotion campaigns, and execute them based on game version content and milestones
Analyze current game content, identify user communication points based on trends and market insights, and integrate various marketing methods to output marketing solutions
Collaborate with operations, esports, UA, and regional teams to implement promotion plans, integrating in-game and overseas resources to achieve final promotion and continuously explore new marketing capabilities
Review the effectiveness of promotional campaigns and optimize subsequent work based on marketing, product conversion, and user research data

Skills

Marketing Strategy

Promotion Campaigns

Market Analysis

Influencer Marketing

Player Events

Public Relations

Esports Collaboration

User Acquisition

Data Evaluation

Creative Design

Tencent

Internet platform for social, gaming, fintech

About Tencent

Tencent is a technology company that focuses on enhancing the daily lives of internet users and assisting businesses in their digital transformation. It operates in various sectors, including social networking, entertainment, fintech, and cloud computing. Tencent's main products include WeChat, a messaging and mobile payment app with over a billion users, and Tencent Games, which produces popular video games like Honor of Kings and PUBG Mobile. The company generates revenue through online advertising, subscription services, in-app purchases, mobile payments, and cloud services. Unlike many competitors, Tencent has a diverse business model that allows it to serve both individual users and enterprises effectively. The goal of Tencent is to enrich user experiences and support businesses in their digital journeys.

Shenzhen, ChinaHeadquarters

1998Year Founded

$31.5MTotal Funding

IPOCompany Stage

Consumer Software, Enterprise Software, Fintech, AI & Machine Learning, GamingIndustries

10,001+Employees

Benefits

Professional Development Budget

Risks

Tencent's addition to the US blacklist may affect its operations and partnerships.

Developing Call of Duty mobile version may lead to competitive tensions with Microsoft.

Investment in blockchain exposes Tencent to volatile regulatory environments.

Differentiation

Tencent's WeChat app integrates messaging, social media, and mobile payments seamlessly.

Tencent Games is a global leader with popular titles like Honor of Kings and PUBG Mobile.

Tencent Cloud offers scalable solutions for businesses, enhancing digital transformation efforts.

Upsides

Tencent's investment in blockchain technology could enhance its fintech and cloud services.

The Hunyuan-Large language model advances Tencent's AI capabilities in social networking and gaming.

Collaboration with DYXnet on AI solutions opens new avenues in digital transformation services.

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