Marketing Program Manager
SupabaseFull Time
Mid-level (3 to 4 years), Senior (5 to 8 years)
Candidates must possess a Bachelor's degree in business administration, marketing, communications, healthcare administration, health education & promotion, public health, or a related field. A minimum of 7 years of marketing experience is required, with specific experience in healthcare, Stars quality, and/or member/patient experience. Demonstrated success in healthcare marketing or member engagement, project management, and problem-solving is essential. Excellent communication, leadership, influence, and stakeholder management skills are also required, along with proficiency in Microsoft Office. A Master's degree, experience with behavioral economics, Medicare CAHPS and/or HOS, and relevant certifications are preferred.
The Program Delivery Lead will develop interventions, communication, and materials to improve member experience related to HOS measures. This role involves conducting qualitative and quantitative analysis and research to generate insights for targeted strategies and messaging. The lead will collaborate cross-functionally to translate stakeholder requirements into member campaigns, ensuring alignment with enterprise goals. Responsibilities include developing a member engagement strategy, leading the execution of tactics, providing status updates to leadership, and reporting on campaign/program impact on Medicare HOS and patient experience. The role will advise executives on functional strategies for the Medicare Stars program and develop/evaluate vendor partnerships. Key duties include refining and evaluating direct member campaigns, developing and implementing new programs for mental and physical health, exploring new engagement technologies, applying research insights to engagement strategy, developing interventions based on studies, managing HOS call campaigns with TCPA compliance, expanding campaign targeting logic, and embedding new messaging within existing touchpoints.
Health insurance provider for seniors and military
Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.