Expedia

Product Marketing Manager, Remote

New Orleans, Louisiana, United States

Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Data and Technology, Financial Services, Healthcare, Automotive, Agribusiness, Insurance, Marketing ServicesIndustries

Requirements

Candidates must have 5+ years of experience in product marketing, solutions marketing, strategy, or a related field. Experience navigating a regionally distributed organization with significant online interaction and creating various product content formats like pitch decks, case studies, videos, product sheets, and whitepapers is required. The ability to manage multiple projects simultaneously is also necessary.

Responsibilities

The Product Marketing Manager will oversee a set of products, summarizing market insights, competitive landscapes, and product strategies. They will develop go-to-market plans, value positioning, messaging frameworks, and sales enablement materials for new data-based products. Responsibilities include building awareness and demand, understanding the data and audiences space including privacy regulations, partnering with marketing teams on campaigns, conducting win/loss analysis, distilling client feedback, and collaborating with product management, marketing, and sales teams.

Skills

Product Marketing
Go-to-market plans
Value positioning
Messaging frameworks
Sales enablement
Data-driven marketing
Advertising technology
Solutions marketing
Market analysis
Competitive analysis
Buyer persona development
Data privacy regulations

Expedia

Travel booking platform for flights, hotels, rentals

About Expedia

Expedia Group operates in the travel industry, offering a wide range of services for travelers and travel-related businesses. It connects users with options for flights, hotels, car rentals, vacation packages, and activities through its various brands, including Expedia, Hotels.com, and Vrbo. Travelers can easily find and book trips that match their preferences and budgets. The company earns revenue primarily through commissions on bookings and advertising from travel service providers looking to promote their offerings. Additionally, Expedia Group supports its partners by providing access to valuable data and technology, helping them improve their operations and grow their businesses. The goal of Expedia Group is to create a seamless travel experience for users while maximizing the potential of its partners.

Bellevue, WashingtonHeadquarters
1996Year Founded
$3,277.3MTotal Funding
IPOCompany Stage
Consumer Goods, EntertainmentIndustries
10,001+Employees

Benefits

Competitive Paid Time Off
Travel Discounts
Healthcare Flexible Spending Accounts
Employee Assistance Program
Wellness & Travel Reimbursement
Workplace Accomodations
Medical, Dental, & Vision Insurance
Matching Gifts
New Parental Benefits

Risks

Riyadh Air's entry could increase competition, affecting Expedia's market share.
CFO transition may lead to strategic shifts impacting financial management and investor confidence.
Expedia's partnerships may strain resources, affecting service quality if not managed well.

Differentiation

Expedia offers a comprehensive suite of travel services under one platform.
The company leverages a diverse portfolio of brands like Hotels.com and Vrbo.
Expedia provides partners with valuable data and technology to optimize their offerings.

Upsides

Expedia can capitalize on the rise of 'workcations' with longer stay packages.
The trend of 'bleisure' travel offers opportunities for specialized leisure-business packages.
Increased demand for personalized travel experiences can enhance user engagement for Expedia.

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