Senior Product Marketing Manager (GTM Strategy)

United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Auto Repair, Software, Cloud-based platformIndustries

Requirements

Candidates should have 7+ years of experience in B2B SaaS product marketing, with a strong preference for vertical SaaS experience. A proven track record of leading product launches and building go-to-market programs is essential. Deep customer empathy, curiosity, and strong storytelling and content skills are required. A data-driven and analytical mindset, coupled with a bias for action and comfort with ambiguity, is necessary. The ability to travel to observe customers and attend events is also a requirement. Bonus points for passion in the auto repair industry.

Responsibilities

The Senior Product Marketing Manager will own go-to-market campaigns from planning to execution, collaborating with Product, Sales, CS, and Demand Gen teams. They will craft clear, differentiated, customer-centric messaging, and build scalable content and tools to support various teams. This role involves spending time with customers to understand their pain points and workflows, and owning the release communication strategy for product updates. The manager will track performance, competitors, and industry trends to inform go-to-market strategies and act as the primary bridge between the Product organization and go-to-market teams.

Skills

Go-to-market strategy

Product marketing

Customer understanding

Value proposition

Market positioning

Launch strategy

Tekmetric

Cloud-based software for auto repair shops

About Tekmetric

Tekmetric provides software solutions specifically designed for auto repair shops in the United States and Canada. Its main product is a cloud-based Shop Management System (SMS) that helps over 3,000 auto repair shops improve their operations. The software includes features like automated reports, digital vehicle inspections with photos and videos, and trend tracking, which assist shop owners in making informed decisions and enhancing customer trust. Tekmetric differentiates itself from competitors by offering a subscription-based pricing model that charges a flat monthly fee based on the number of shops, making it accessible for businesses of all sizes. The company's goal is to facilitate the transition from paper-based systems to digital solutions, ultimately improving operational efficiency and customer satisfaction in the auto repair industry.

Houston, TexasHeadquarters

2015Year Founded

$1.6MTotal Funding

EARLY_VCCompany Stage

Automotive & Transportation, Consumer Software, Enterprise SoftwareIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Remote Work Options

Flexible Work Hours

Paid Vacation

Paid Sick Leave

401(k) Retirement Plan

401(k) Company Match

Life Insurance

Disability Insurance

Wellness Program

Professional Development Budget

Risks

Increased competition from other software providers threatens Tekmetric's market share.

Integration challenges from Shopgenie acquisition may disrupt service continuity.

Economic downturns could lead to reduced subscriptions, impacting Tekmetric's revenue.

Differentiation

Tekmetric offers a cloud-based SMS integrating with OEC RepairLink for OE dealer interactions.

The Tekmetric Tire Suite streamlines tire management, enhancing efficiency for auto repair shops.

Partnerships with SiriusXM and Affirm add unique value to Tekmetric's customer offerings.

Upsides

Growing demand for digital transformation boosts Tekmetric's market potential in auto repair shops.

Subscription-based model aligns with industry trends, ensuring predictable revenue and customer retention.

Expansion into tire management broadens Tekmetric's market reach and service offerings.

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