Senior Product Marketing Manager (GTM Strategy)

About Tekmetric

Tekmetric is the all-in-one, cloud-based platform helping auto repair shops run smarter, grow faster, and serve customers better. Built by a shop owner and shaped by the needs of the industry, Tekmetric brings together innovation, real-world experience, and a thriving community to help shops thrive - not just survive. From running a shop, to securing payments to engaging customers, our platform simplifies operations so shop owners can focus on what really matters: delivering exceptional service, earning trust, and growing sustainably.

Officially founded in Houston in 2017, Tekmetric has grown from a single shop’s vision to the industry’s leading solution - all by staying true to our values of transparency, integrity, innovation, and a service-first mindset. But we’re not just building software. We’re building a movement. We’re empowering repair shops to rise above the daily grind, create meaningful connections with their customers, and lead the industry forward - one interaction at a time.

Come build with us. Join the journey. Shape the future of auto repair.

The Role

Tekmetric is looking for a Senior Product Marketing Manager to become the first dedicated product marketer on a high-performing team that’s already taken Tekmetric to market and made it the fastest-growing cloud-based platform for auto repair. This senior, hands-on, individual contributor role is perfect for someone who can earn trust, bring clarity, and drive impact in a hyper-growth environment — where product marketing is new, but product momentum and market fit is strong.

You’ll own the go-to-market strategy from positioning to launch, but your true superpower will be translating deep customer understanding into clear, compelling value that resonates in the market. You must be willing to observe how shop owners and their teams actually use our product, and translate those insights into go-to-market strategies that resonate. If you're customer-obsessed, vertically experienced, and ready to move fast, this is your moment.

What You’ll Do

• Own go-to-market campaigns from planning to execution, working across Product, Sales, CS, and Demand Gen
• Craft clear, differentiated, customer-centric messaging that evolves with our expanding platform
• Build scalable content and tools to support SDRs, AEs, and CS — from one-pagers to pitch decks
• Spend time with customers and users — in person and virtually — to understand pain points, workflows, and behaviors
• Own and execute the release communication strategy for product updates, including blog posts, quarterly roadmap updates and product webinars
• Track performance, competitors, and industry trends to inform go-to-market strategy and commercial focus
• Act as the primary bridge between the Product organization and all go-to-market teams. You will ensure lock-step alignment on product value, roadmap and launch readiness.

What You'll Bring

• 7+ years in B2B SaaS product marketing (vertical SaaS strongly preferred)
• Proven track record of leading product launches and building go-to-market programs
• Deep customer empathy and curiosity — you know how to uncover what makes users tick
• Clear, concise communicator with strong storytelling and content skills
• Data-driven and analytical mindset — you rely on insights to guide decisions, measure impact, and optimize strategies
• A bias for action and a high degree of autonomy — comfortable with ambiguity and energized by building the product marketing function from the ground up, creating the playbook as you go
• Comfortable traveling to observe customers in action, attend events, and stay close to the customer

Bonus: Passionate about the auto repair industry

Who You Are

Successful candidates will also demonstrate many of the characteristics that our core values represent:

Build things that matter:

• You have a love of building something new or improving on current processes and care about making a positive difference.

We’re all entrepreneurs:

• You love l