Product Marketing Manager, Edtech Effectiveness

Employment Type: Full-time

Position Overview

Instructure is seeking a customer-centric, analytical, and collaborative Product Marketing Manager to join our product marketing team. This role will influence and steer the Go-To-Market strategy for a subset of Instructure’s software, content, and services within the Edtech Effectiveness product group. This group enables institutions to improve teaching and learning outcomes with unique, evidence-based insights that inform better operational, financial, product, and instructional decisions.

The ideal candidate will possess demonstrated expertise and success in:

• Working closely with product development teams.
• Synthesizing market and competitive intelligence.
• Developing external-facing messaging and content.
• Enabling sales and customer success teams.
• Leading successful product/feature releases.

This role requires collaboration with stakeholders across Marketing, Sales, Customer Success, Product Management, and other departments to drive consistent, strategic product and service launches, both internally and externally.

Responsibilities

• Product and Market Expertise:
  • Demonstrate deep customer knowledge and act as the voice of the customer and buyer to functional teams.
  • Identify and understand market dynamics and the competitive landscape.
  • Gain in-depth knowledge of product functionality.
• Core Messaging and Positioning:
  • Synthesize inputs from customer feedback, market research, and competitive intelligence to define target segments.
  • Develop associated core positioning and messaging for products and services.
• Release Readiness:
  • Influence the product roadmap through market and customer expertise.
  • Determine the level of support required for releases.
  • Ensure relevant materials are updated or created.
• Content Development and Industry Events:
  • Create compelling product marketing collateral, including presentations, case studies, thought leadership, and website content.
  • Support the development of engaging programming at industry conferences and events.
• Sales Enablement:
  • Support broader sales enablement plans by developing tools such as presentations, data sheets, competitive analysis and battle cards, whitepapers and opinion papers, TCO/ROI tools, and customer case studies.

Required Experience

• 3+ years of product marketing experience in Education and/or Enterprise B2B software.
• Demonstrated experience influencing product roadmap decisions via customer, market, and competitor intelligence.
• Experience working closely with marketing, product management, services, and field sales teams to achieve shared revenue goals.
• Experience managing product releases of all sizes for mid-sized technology organizations.
• Experience mapping competitive landscapes, building out feature comparisons, and articulating unique differentiators.

Skills

• Strategic thinking with exceptional attention to detail.
• Ability to understand technical products and delve into functionality details.
• Strong analytical and quantitative capabilities to identify market opportunities that drive roadmap decisions.
• Superior collaboration skills and ability to build relationships and work effectively with multiple stakeholders.
• Self-motivated with the ability to creatively problem-solve, prioritize, and manage competing demands in a fast-paced environment.
• Excellent written and verbal communication skills, as well as presentation skills.

Compensation

• Salary Range: $100,000 - $120,000 per year. This range reflects our target hiring range, with flexibility based on experience, skills, and market factors.

Company Information

Instructure believes in hiring great people and treating them right. We recognize that diversity fuels innovation and leads to better ideas and outcomes.

Instructure is an Equal Opportunity Employer. We comply with applicable employment and anti-discrimination laws in every country where we operate.

Background Check & Identity Verification: All employees must pass a background check as part of the hiring process. To help protect our teams and systems, we have implemented identity verification measures. Candidates may be asked to verify their identity.