Senior Cybersecurity Product Marketing Manager - Data Security Platform

Washington, District of Columbia, United States

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$160,000 – $195,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Cybersecurity, Data Security, Software as a Service (SaaS)Industries

Requirements

The ideal candidate brings cybersecurity domain expertise, proven enterprise software launch experience, and strong technical aptitude. Candidates should possess boundless curiosity, a broad skill set, and can move nimbly between strategic and tactical challenges. Experience in the zero trust security landscape is preferred.

Responsibilities

As a Senior Product Marketing Manager, you will craft positioning, external communications, and competitive analysis to help shape the product's voice, drive brand awareness, and grow our cybersecurity SaaS business. You will create strategic insights into potential customers, develop product positioning and messaging, and serve as a liaison between Product, Sales, and Marketing to ensure seamless product strategy execution. Additionally, you will drive internal and external launch readiness efforts, assist with buyer educational resources, and support demand generation programs.

Skills

Go-to-market strategy

Sales enablement

Thought leadership

Positioning

External communications

Competitive analysis

Brand awareness

Cybersecurity SaaS

Virtru

Cybersecurity solutions for data protection and privacy

About Virtru

Virtru provides data protection and privacy solutions that ensure secure sharing, storage, and analysis of data throughout its lifecycle. The core of Virtru's offering is the Trusted Data Format (TDF), which allows users to maintain control over their data, ensuring it remains protected and accessible only to authorized individuals, regardless of where it is stored or shared. This platform is utilized by over 20,000 organizations across various sectors, including healthcare, finance, government, and education, to safeguard sensitive information and comply with regulatory requirements. Unlike many competitors, Virtru offers a suite of developer tools that can be integrated into existing applications and systems, allowing organizations to embed data protection seamlessly. The company's goal is to empower organizations to maintain control over their data while preventing breaches and ensuring compliance through subscription-based services and licensing agreements.

Washington, District of ColumbiaHeadquarters

2012Year Founded

$131.8MTotal Funding

SERIES_CCompany Stage

CybersecurityIndustries

51-200Employees

Benefits

Hybrid Work Options

Unlimited Paid Time Off

Home Office Stipend

Professional Development Budget

Company Social Events

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Company Match

Stock Options

Risks

Potential over-reliance on Google Cloud could pose risks if partnership dynamics change.

Departure of key figure Rob McDonald might impact product development momentum.

Rapid public sector expansion increases exposure to regulatory scrutiny and compliance challenges.

Differentiation

Virtru's Trusted Data Format offers persistent data protection across all storage and sharing platforms.

The company provides seamless integration with Google Workspace, enhancing data security for users.

Virtru's solutions are trusted by over 20,000 organizations across various industries.

Upsides

Increased demand for zero-trust security solutions boosts Virtru's market potential.

Recognition through multiple awards enhances Virtru's credibility and client attraction.

Expansion in the public sector indicates strategic growth and new opportunities.

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