Senior Product Marketing Manager, Enterprise
Vanta$173,000 - $204,000/year
- Full Time
- Senior (5 to 8 years)
Virtru
Senior Cybersecurity Product Marketing Manager - Data Security Platform
$160,000 – $195,000Compensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Cybersecurity, Data Security, Software as a Service (SaaS)Industries
Senior Product Marketing Manager
Compensation
- Salary: $160,000 - $195,000/year
Location Type
- Not specified
Employment Type
- Not specified
About Virtru
Virtru is a leading data protection provider backed by some of the foremost venture capital firms in Silicon Valley and the Mid-Atlantic region, including Iconiq Capital, Bessemer Venture Partners, Foundry Capital, and Tiger Global. Today, more than ever, data demands respect, and that’s why Virtru is committed to changing the rules for data privacy. At Virtru, we equip our customers to take granular control of their data—everywhere it’s shared—through end-to-end encryption for Google, Microsoft, and other data sharing platforms. Our market-leading portfolio of data encryption and privacy enhancing applications are remarkably easy to use, fast to implement, affordable for all, and built on the Trusted Data Format (TDF) open standard.
At Virtru, our motto is "Respect the people. Respect the data." Respecting data to us means keeping it secure and protected at all times across its entire lifecycle. We firmly believe that when you respect data, you’re demonstrating respect for the people who own that data.
Working at Virtru, you'll be inspired by colleagues who are passionate about the work they do. We are dedicated to creating an atmosphere that sparks creativity, connection, and professional growth while empowering each other to do our best work. We're building something special at Virtru. We hope you consider joining our team and helping us create a brighter future for data privacy.
About the Role
We are looking for a Senior Product Marketing Manager to lead our go-to-market, sales enablement, and thought leadership programs for our zero trust SaaS applications. The ideal candidate possesses boundless curiosity, a broad skill set, and can move nimbly between strategic and tactical challenges. In this role, you will craft positioning, external communications, and competitive analysis to help shape the product's voice, drive brand awareness, and grow our cybersecurity SaaS business.
We seek a visionary Cybersecurity Product Marketing Leader to define and drive our go-to-market strategy for our mission-critical Data Security Platform. This isn't about executing a pre-defined playbook—you'll create that playbook, shaping positioning and thought leadership for technology that protects sensitive data across Fortune 500 companies and government agencies. Success in this role means driving sales growth, increasing market awareness, fostering adoption among developer communities, and equipping our sales channels with compelling materials, accelerating the sales cycle. The ideal candidate brings cybersecurity domain expertise, proven enterprise software launch experience, and strong technical aptitude to elevate our presence in the zero trust security landscape.
Responsibilities
Market Insights
- Create strategic insights into how we can impact potential customers.
- Collaborate with Product Management and Sales to develop targets, personas (both economic and technical), and buyer insights for technical and business decision-makers across enterprise and government sectors.
Strategic Positioning
- Develop product positioning and messaging that differentiates our data security solutions in the crowded cybersecurity landscape.
- Create tailored messaging that resonates with technical audiences, including developers, security engineers, and architects.
- Collaborate with key stakeholders to determine and monitor product pricing strategies that align with market expectations and value delivery.
Commercial Readiness
- Serve as a critical liaison between Product, Sales, and Marketing to ensure seamless product strategy execution.
- Drive internal and external launch readiness efforts for product introduction.
- Assist Marketing and agency resources with buyer educational resources and demand generation programs.
- Support Product Management with product positioning, pricing, and internal systems readiness.
- Collaborate with Customer Success.
Application Instructions
- Not specified
Skills
Go-to-market strategy
Sales enablement
Thought leadership
Positioning
External communications
Competitive analysis
Brand awareness
Cybersecurity SaaS
Virtru
Cybersecurity solutions for data protection and privacy
About Virtru
Virtru provides data protection and privacy solutions that ensure secure sharing, storage, and analysis of data throughout its lifecycle. The core of Virtru's offering is the Trusted Data Format (TDF), which allows users to maintain control over their data, ensuring it remains protected and accessible only to authorized individuals, regardless of where it is stored or shared. This platform is utilized by over 20,000 organizations across various sectors, including healthcare, finance, government, and education, to safeguard sensitive information and comply with regulatory requirements. Unlike many competitors, Virtru offers a suite of developer tools that can be integrated into existing applications and systems, allowing organizations to embed data protection seamlessly. The company's goal is to empower organizations to maintain control over their data while preventing breaches and ensuring compliance through subscription-based services and licensing agreements.
Washington, District of ColumbiaHeadquarters
2012Year Founded
$131.8MTotal Funding
SERIES_CCompany Stage
CybersecurityIndustries
51-200Employees