Product Marketing Manager

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Software, Ecosystem PlatformIndustries

Requirements

The candidate should have over 3 years of progressive Product Marketing experience, preferably in a SaaS environment. Experience leading cross-functional go-to-market initiatives from strategy to execution is essential. Strong executive presence and communication skills are required to influence senior stakeholders and present to customers and partners. The ability to balance strategic vision with hands-on execution in a fast-paced, high-growth environment is crucial. Proven ability to conduct market analysis, distill insights, and translate them into compelling product narratives is necessary. Knowledge of channel/partnership programs is beneficial.

Responsibilities

The Product Marketing Manager will own and evolve product positioning and messaging frameworks, lead go-to-market strategy and execution for major product launches, and partner closely with Product leadership to shape the roadmap. They will act as the voice of the customer and market to influence product decisions and commercial strategy. The role involves driving internal enablement by equipping Sales, Success, and Marketing teams with necessary tools and training. Responsibilities also include producing high-impact content and tracking, measuring, and reporting on the effectiveness of go-to-market initiatives.

Skills

Product Marketing

Go-to-market Strategy

Messaging

Positioning

Product Launches

Market Insights

Competitive Intelligence

Customer Data

Commercial Strategy

PartnerStack

Platform for managing partnership programs

About PartnerStack

PartnerStack helps businesses grow by facilitating partnerships through its platform. This platform allows companies to easily launch and manage various types of partner programs, including affiliate marketing, referral partnerships, and reseller arrangements. Users can automate tasks such as tracking performance, managing payouts, and onboarding new partners, making it accessible even for those without extensive experience in partnership management. PartnerStack serves a wide range of clients, from small startups to large enterprises, and operates in the growing partnership management software sector within the software-as-a-service (SaaS) industry. Unlike many competitors, PartnerStack focuses on providing a user-friendly experience and a subscription-based model that ensures continuous improvement of their services. The company's goal is to empower businesses to leverage partnerships effectively to drive sales and expand their market reach.

Toronto, CanadaHeadquarters

2015Year Founded

$37.3MTotal Funding

SERIES_BCompany Stage

Consumer Software, Enterprise SoftwareIndustries

201-500Employees