Product Marketing Manager at Upkeep

Los Angeles, California, United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years)Experience Level

Full TimeJob Type

UnknownVisa

SaaS, Facilities Management, Asset Management, MaintenanceIndustries

Requirements

Thrives at the intersection of customer insight, technology, and go-to-market execution
Driven by impact, energized by AI, and hungry to transform a legacy industry
Curious, agile, AI-savvy, and excited to move fast in a collaborative, cross-functional environment
In-office role based in Los Angeles, with expectation to be in office three days a week

Responsibilities

Partner with Product to shape go-to-market strategy and lead full-cycle launches for new features and products—especially those infused with AI
Develop differentiated positioning and messaging that resonates across personas, use cases, and verticals
Own the creation of enablement materials for Sales and Customer Success—pitch decks, one-pagers, objection handlers, battlecards, and more
Collaborate with Demand Generation and Growth Marketing teams to inform and support campaign strategy through product and customer insights
Act as the voice of the customer by analyzing Gong calls, win/loss interviews, support tickets, and user research to inform messaging and strategy
Monitor competitive landscape and emerging market trends to maintain a strong POV and deliver actionable market intelligence
Refine and socialize personas, use cases, and customer journeys

Skills

Product Marketing

Go-to-Market

Messaging

Positioning

Competitive Analysis

Storytelling

Market Strategy

SaaS

Upkeep

Mobile-first asset management and maintenance solutions

About Upkeep

UpKeep provides mobile-first solutions for Computerized Maintenance Management Systems (CMMS) and Enterprise Asset Management (EAM). Their platform helps businesses manage maintenance operations more effectively by integrating wireless sensors and advanced analytics to deliver real-time data. This allows companies to shift from reactive maintenance to preventive maintenance, improving asset performance and reducing downtime and costs. UpKeep stands out from competitors due to its user-friendly interface, strong customer support, and a subscription-based pricing model that accommodates various business sizes and needs. The goal of UpKeep is to enable maintenance and reliability teams to collaborate efficiently, using automated workflows and connected data to enhance decision-making and operational effectiveness.

Los Angeles, CaliforniaHeadquarters

2014Year Founded

$47.5MTotal Funding

SERIES_BCompany Stage

Data & Analytics, Enterprise SoftwareIndustries

51-200Employees

Benefits

Work from home

Stock options

Unlimited vacations

Medical, mental, dental, & vision

401k

Paid parental leave

Dog friendly office

Risks

Increased competition from emerging CMMS providers could erode UpKeep's market share.

Rapid technological advancements may strain UpKeep's resources and affect profitability.

Economic downturns in key industries could reduce spending on maintenance software.

Differentiation

UpKeep is a mobile-first CMMS/EAM platform, enhancing maintenance team efficiency.

The platform integrates wireless sensors and analytics for real-time data and preventive maintenance.

UpKeep is recognized as a leader in CMMS by G2 and IDC.

Upsides

UpKeep raised $36 million in Series B funding, boosting growth potential.

The demand for mobile-first solutions in maintenance management is increasing.

Integration of AI-driven predictive maintenance tools is becoming popular, reducing downtime.

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