B2B Marketing Lead
MyFitnessPalFull Time
Mid-level (3 to 4 years)
Candidates should possess a Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience, along with 4-6+ years of experience in B2B product marketing, ideally within the pharmaceutical or health tech sectors. Proven success in executing go-to-market and content strategies in high-growth environments, demonstrated ability to create high-quality, technical content for executive and industry audiences, and strong cross-functional collaboration and communication skills are required, as are excellent writing, editing, and verbal communication capabilities.
The Product Marketing Manager will build and own a comprehensive product marketing strategy in partnership with Product and Sales, developing clear and compelling messaging that articulates the company's value proposition and differentiates its offering. This role involves owning competitive and market intelligence, translating insights into actionable positioning and enablement tools, and developing and maintaining a library of sales enablement materials. The manager will also collaborate cross-functionally to ensure product and sales alignment and define and track performance metrics for product marketing initiatives, optimizing based on data.
Subscription-based streaming service for TV channels
Philo offers a streaming service that gives users access to over 60 popular TV channels, such as A&E, AMC, and Comedy Central. It operates as an alternative to traditional cable subscriptions, allowing consumers to enjoy a variety of entertainment options without the high costs associated with cable. Users can subscribe to Philo on a monthly basis, and the service includes features like unlimited DVR, enabling them to record shows and watch them later. Philo can be accessed on multiple devices, making it convenient for users to watch their favorite programs anywhere. The company aims to provide a cost-effective and flexible viewing experience, appealing to those looking for a simpler way to enjoy television.