Principal Product Marketing Manager, AI & Platform
DeelSalary not specified
Full Time
Expert & Leadership (9+ years)
Not SpecifiedCompensation
Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, AI, Developer ToolsIndustries
Requirements
- 5+ years in product marketing with a proven track record of launching and growing technical products. Developer relations or community experience is a plus
- Experience marketing to software engineers or machine learning teams. Familiarity with agents, LLM stacks, or AI/ML workflows is a strong bonus
- Ability to distill complexity into clear messaging, prioritize effectively, and drive projects from zero to launch
- Stellar written and verbal communication skills
- A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility
Responsibilities
- Lead the product marketing strategy for Seer, Sentry’s AI observability and agent debugging tool—helping developers understand, test, and trust what their AI agents are doing
- Drive adoption of Sentry’s AI-powered features, from issue triage and summaries to suggestions and code fixes
- Build campaigns and content for AI-native teams—startups shipping new LLM products, platform teams scaling agent infrastructure, and engineers responsible for reliability in AI-driven apps
- Be the voice of the AI builder. Understand how and where their systems fail, and how Sentry can help—from fine-tuning through debugging in production
- Craft sharp, technically accurate messaging that speaks to developers, ML engineers, and platform teams—grounded in real-world pain, not fluff
- Ride shotgun with Sales Engineers and Solutions Architects to develop enablement, playbooks, and content that help teams adopt Seer and understand why agent observability even matters
- Plan and coordinate launches for Seer and other AI features across multiple channels, making Sentry impossible to ignore in the AI observability space
- Consider a launch Chapter 1. Continue the momentum with use-case content, customer stories, and lifecycle campaigns that drive usage and expansion
- Keep a third eye on agent frameworks, LLM development trends, and AI tooling gaps. Use those insights to influence roadmap, messaging, and market position
- Play well cross-functionally. Get cozy with PMs, EMs, Biz Ops, Sales, and Customer Success to align on product priorities and create feedback loops that keep us close to what AI teams really need
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary for the Product Marketing Manager, AI role?
This information is not specified in the job description.
Is this a remote or hybrid position?
Sentry embraces a hybrid work model with Mondays, Tuesdays, and Thursdays set as in-office anchor days to encourage meaningful collaboration.
What skills are needed for this Product Marketing Manager role?
Key skills include leading product marketing strategy for AI tools, crafting technically accurate messaging for developers and ML engineers, building campaigns and content, understanding AI builder pain points, and working cross-functionally with sales engineers.
What is the company culture like at Sentry?
Sentry has a hybrid work model focused on collaboration with in-office anchor days, a mission to help developers build better software faster, and a culture for those who enjoy building tools that improve digital life.
What makes a strong candidate for this role?
Strong candidates get the word out through launches across channels, create ongoing content like use-case stories and campaigns, stay ahead of AI trends like agent frameworks and LLM development to influence strategy, and play well cross-functionally.
Sentry
Full-stack application monitoring and observability
About Sentry
Sentry offers full-stack application monitoring and observability, providing deep context, session replay, and distributed tracing to identify errors and performance bottlenecks across frontend and backend technologies, supporting JavaScript, Python, PHP, and more.
San Francisco, CaliforniaHeadquarters
2011Year Founded
$210.6MTotal Funding
SERIES_ECompany Stage
Consumer Software, Enterprise SoftwareIndustries
201-500Employees
Benefits
Competitive Compensation + Equity
401(k) Plan
Medical, Dental, Vision Insurance
Commuter Stipend
Professional Development Stipend
Health & Wellness Benefits
Charitable Matching Program
Flexible PTO
Paid Parental Leave
Risks
Competition from AI-powered tools like Devnaut may impact Sentry's market share.
The Functional Source License might deter developers preferring permissive open-source licenses.
Expanded integrations in Google's Gemini 2.0 could increase competition in error tracking.
Differentiation
Sentry offers real-time error tracking across the entire software stack.
The Functional Source License protects Sentry's commercial interests while supporting open-source collaboration.
Sentry's integration with Google's Gemini 2.0 enhances its visibility among developers.
Upsides
Integration with AI tools like Devnaut boosts Sentry's codebase visibility and productivity.
Sentry's focus on mobile performance monitoring aligns with growing demand in mobile solutions.
Winning the 2023 Digital Innovator Award highlights Sentry's leadership in digital transformation.
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