[Remote] Senior Copywriter at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

N/AExperience Level

N/AJob Type

Not SpecifiedVisa

N/AIndustries

Requirements

Bachelor's degree in English, Communications, Advertising, or a related field
5+ years of professional copywriting development experience in an agency environment
Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
3+ years of experience developing content for digital channels including email, web, and social media
Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
Advanced communication skills and ability to deliver a persuasive creative presentation
Proficiency with creative collaboration tools including Lucid and Figma

Responsibilities

Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes
Present creative work, articulating strategic rationale behind creative choices
Integrate stakeholder feedback to advance creative solutions
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
Stay informed on industry trends and best practices for advertising, digital marketing, and copywriting
Use skills to make an impact

Skills

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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