[Remote] Senior Copywriter at Humana

San Antonio, Texas, United States

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Healthcare, Marketing, AdvertisingIndustries

Requirements

Bachelor's degree in English, Communications, Advertising, or a related field
5+ years of professional copywriting development experience in an agency environment
Industry competitive portfolio that demonstrates advanced skills developing a broad range of creative concepts and powerful headlines against a strategic brief
3+ years of experience developing content for digital channels including email, web, and social media
Familiar with GenAI copy tools including Jasper and experience developing brand aware writing prompts
Proven ability to independently advance the creative development process, from low-fidelity prototyping concepts through final production, across a broad range of media
Advanced communication skills and ability to deliver a persuasive creative presentation
Proficiency with creative collaboration tools including Lucid and Figma
Link to website or PDF portfolio must be submitted with application to be considered (demonstrating integrated campaigns, channel expertise, and preferably case studies showing work effectiveness)
Preferred Qualifications
Experience in healthcare, insurance or regulated industries
Experience developing copy assets for content delivery platforms including Adobe AJO/AXP
Experience with video storytelling and production process
Experience with Agile methodologies and operating models

Responsibilities

Translate objectives defined in a strategic brief into a broad range of compelling copy concepts for integrated marketing campaigns
Collaborate with cross-functional teams to develop campaign concepts and messaging strategies for all media including email, web, direct mail, OOH, print, SMS, social, and video
Leverage technology and GenAI to generate concepts, adapt creative controls, and accelerate content delivery
Foster a collaborative creative culture and provide constructive critique to design peers to elevate outcomes
Work in an agile flex model and capable of executing work at any stage of the creative development process
Present creative work, articulating strategic rationale behind creative choices
Integrate stakeholder feedback to advance creative solutions
Manage multiple complex projects simultaneously while meeting deadlines and maintaining high-quality standards
Stay informed on industry trends and best practices for advertising, digital marketing and copywriting

Skills

Key technologies and capabilities for this role

CopywritingBrand StrategyMarketing CommunicationsData AnalysisGenAICampaign DevelopmentContent CreationPresentation SkillsAgile MethodologyEmail MarketingSocial MediaDirect Mail

Questions & Answers

Common questions about this position

What qualifications are required for the Senior Copywriter position?

Candidates need a Bachelor's degree in English, Communications, Advertising, or a related field, 5+ years of professional copywriting experience in an agency environment, an industry-competitive portfolio demonstrating advanced creative concepts, 3+ years developing content for digital channels like email, web, and social media, and familiarity with GenAI tools like Jasper.

What is the salary or compensation for this role?

This information is not specified in the job description.

Is this a remote position, or what is the work arrangement?

The role involves working in an agile flex model.

What does the company culture emphasize for this role?

The culture fosters collaboration, including working with cross-functional teams, providing constructive critique to design peers to elevate outcomes, and partnering with internal and external stakeholders.

What makes a strong application for this Senior Copywriter role?

A strong candidate will have an industry-competitive portfolio showcasing advanced skills in developing creative concepts and powerful headlines against strategic briefs, plus proven experience independently advancing creative processes from prototyping through final stages.

Humana

Health insurance provider for seniors and military

About Humana

Humana provides health and well-being services, focusing on Medicare Advantage plans for seniors, military personnel, and communities. Their plans include HMO, PPO, and PFFS options, designed to improve health outcomes through comprehensive and flexible coverage. Humana's revenue comes from government contracts and member premiums, and they aim to maintain high renewal rates by offering quality service and competitive benefits. The company stands out by fostering a culture of inclusivity and belonging among its employees, while also ensuring accessibility for all members, including offering free language interpreter services. Humana's goal is to deliver value to its members through an extensive provider network and innovative health solutions.

Louisville, KentuckyHeadquarters

1961Year Founded

IPOCompany Stage

Social Impact, HealthcareIndustries

10,001+Employees

Risks

Potential over-reliance on AI could disrupt operations if systems fail or are compromised.

Rising medical costs and tightening Medicare reimbursements may strain financial performance.

Leadership change with new CEO Jim Rechtin could lead to strategic disruptions.

Differentiation

Humana is a leader in Medicare Advantage plans, focusing on seniors and military personnel.

The company emphasizes inclusivity, offering free language interpreter services for accessibility.

Humana leverages AI and cloud technologies through a partnership with Google Cloud.

Upsides

Humana's investment in Healthpilot enhances digital enrollment for Medicare options.

The company is the first insurer to cover TMS therapy for adolescent depression.

Humana's focus on value-based care aims to improve outcomes for kidney disease patients.

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