Product Marketing Manager at Stanley Black & Decker

Mandaluyong, Metro Manila, Philippines

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Tools, Manufacturing, Consumer GoodsIndustries

Requirements

Degree in Marketing, Business Management or Engineering
At least 8 years experience in sales and/or marketing with a professionally managed MNC in the region
Direct experience with companies supplying products to construction/infrastructure markets or within Industrial / traditional channel markets (advantageous)
Understanding product applications and the ability to articulate technical aspects of the product to translate end user requirements
High degree of commercial and marketing orientation and understanding of P&L management
Driven by numbers and continuous achievement
Strong leadership skills and able to drive marketing strategy with respective channel sales leaders
Strong interpersonal skills and good communicator, able to interact with all levels of management
Persuasive communication and influencing skills with a proven track record of growing sales

Responsibilities

Develop and lead the country Tools business strategy for related brands
Establish product positioning, product campaigns, and commercial plans and initiatives
Manage and drive new product road map for the country
Develop new product introduction (NPI) launch campaign and market execution plans
Work closely with country managers and channel sales teams to ensure timely and successful new product launch initiatives meet predetermined goals and objectives
Establish key market initiatives and focus areas to drive sales and profit target achievement
Create quarterly, bi-annual, and/or annual programs and promotions to take market share
Champion execution of campaigns and programs to ensure proper sell out is achieved
Drive country activities for related local brand marketing, brand communication, brand positioning, market research, and market/customer analytics/pricing in accordance with business objectives
Localize branding materials that are cascaded from SBU/regional marketing teams
Evaluate market reactions to advertising programs, merchandising policy, and product packaging to ensure timely adjustment of marketing plans to meet changing market and competitive conditions
Measure and drive Return-On-Marketing-Investment
Work closely with the supply chain team to manage demand forecasts, supply planning, and inventory management
Develop and execute plans to rid of excess and/or obsolete inventory
Collaborate with the channel sales for execution of after sales service, brand and marketing communications
Develop and provide the markets with collateral and training support to sell to the targeted markets and against the relevant competition
Drive Power Tools product training for respective market sales team and distributors