EnergyHub

Product Marketing Manager

United States

Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Utilities, Energy Technology, Load FlexibilityIndustries

About EnergyHub

EnergyHub empowers utilities and their customers to create a clean, distributed energy future. We help consumers turn their smart thermostats, EVs, batteries, and other products into virtual power plants that keep the grid stable and enable higher penetration of solar and wind power.

About the Opportunity

EnergyHub is seeking a Product Marketing Manager to become a customer evangelist, helping us meet our revenue targets by effectively demonstrating the value of our solutions to the market. As a Product Marketing Manager at EnergyHub, you will play a pivotal role in driving success by effectively positioning and promoting our solutions in the utility industry and load flexibility space. This role requires a strong blend of strategic thinking, product knowledge, and marketing expertise.

The ideal candidate must be analytical and able to conduct quantitative analyses, but also be good at synthesizing and telling a captivating story to different audiences. Experience managing cross-functional projects is essential. Experience with electric utilities or the energy technology industry is strongly preferred.

Main Responsibilities: What you’ll do

  • Become an expert on our customers and the challenges they face around distributed energy resource (DER) adoption and how our solutions solve their grid needs
  • Disseminate and evangelize customer insights across the company
  • Craft compelling messaging and solution-level narratives that align with our company positioning to target utilities
  • Understand and support our Sales, Marketing, Product and Customer Success teams; train them on the problems we solve for our buyers and users of our solutions
  • Lead the creation of compelling and persuasive product marketing collateral, including sales enablement materials, product fact sheets, presentations, website content, and case studies highlighting our solutions.
  • Support the development and execution of go-to-market plans for new launches and features, including sales enablement and promotional activities.
  • Conduct competitive analysis to identify market trends, positioning strategies, and opportunities for differentiation. Utilize insights to inform marketing strategies and messaging.
  • Inform the content roadmap with audience insights. Work with Brand Marketing to ensure consistent messaging across channels and to develop content for events.
  • Collaborate with cross-functional teams to ensure the company deeply understands the full scope of our audiences’s challenges. Collaborate with Product, Sales, Client Success, Market Development and Marketing to gather product information, conduct market research, and refine messaging and positioning.
  • Measure and analyze the effectiveness of product marketing initiatives, track key performance indicators, and provide actionable insights and recommendations for continuous improvement.
  • Other duties as assigned

Required Skills and Experience: What you need

  • 3+ years of experience in product marketing, preferably in the technology, energy, or utilities industry
  • Bachelor’s degree education or equivalent with a demonstrated understanding of product marketing principles, strategies, and tactics
  • Curiosity and the ability to iterate quickly on new ideas
  • Excellent written and verbal communication skills, with the ability to distill complex concepts into clear and compelling messaging using simple, everyday language
  • Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content
  • Proven ability to work cross-functionally and collaborate with teams such as product management, sales, client success, and engineering
  • Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines
  • Demonstrated ability to identify and initiate new projects independently
  • Passion for sustainability, renewable energy, and driving positive environmental impact
  • Expertise in Microsoft Excel, Po

Skills

Product Marketing
Customer Evangelism
Market Positioning
Strategic Thinking
Product Knowledge
Marketing Expertise
Quantitative Analysis
Cross-functional Project Management
Sales Enablement
Go-to-Market Strategy
Messaging Development
Narrative Crafting
Utility Industry
Energy Technology

EnergyHub

Manages distributed energy resources for utilities

About EnergyHub

EnergyHub helps utility companies manage the complexities of the energy grid, especially with electric vehicles (EVs) and distributed energy resources (DERs). Their main product, the Distributed Energy Resource Management System (DERMS) platform, uses artificial intelligence to optimize energy control at the grid edge, including features like Managed Charging for EVs. EnergyHub stands out by integrating with a wide range of partners and leveraging resources from its parent company, Alarm.com. The goal is to provide advanced grid services that enhance utility operations and customer satisfaction.

New York City, New YorkHeadquarters
2007Year Founded
$30.7MTotal Funding
GRANTCompany Stage
Automotive & Transportation, EnergyIndustries
51-200Employees

Benefits

Health Insurance
401(k) Retirement Plan
401(k) Company Match
Flexible Work Hours
Paid Parental Leave
Gym Membership
Tuition Reimbursement

Risks

Increased competition from DERMS providers like AutoGrid and Enbala.
Rapid AI advancements may require significant investment to stay competitive.
Potential regulatory changes in California could impact virtual power plant profitability.

Differentiation

EnergyHub's DERMS platform optimizes grid edge management with AI technology.
The Managed Charging feature for EVs reduces infrastructure costs for utilities.
EnergyHub's deep partner ecosystem enhances its competitive edge in the energy market.

Upsides

Acquisition of Kapacity.io enhances demand-side flexibility in Europe.
Partnership with FranklinWH expands virtual power plant capabilities and customer engagement.
$1.5M grant supports virtual power plant expansion, focusing on low-income families.

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