Senior Product Marketing Manager
ConnectWise- Full Time
- Senior (5 to 8 years)
Candidates should possess at least 3 years of product marketing experience, preferably in the B2B mid-market segment, and hold a bachelor’s degree in a STEM field. Strong written and verbal communication skills are required, along with experience marketing to IT, Cybersecurity, and Operational departments.
The Product Marketing Manager will own product messaging and copy across the website, blog, and social media channels, taking end-to-end ownership of the website and collaborating with the digital demand generation team to optimize it for SEO campaigns. They will also develop sales collateral, slide decks, and documentation for the sales and channel teams, and cultivate a deep understanding of the Zip value proposition to differentiate it from competitors.
Provides buy now, pay later services
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.