Product Marketing Manager at Blend

United States

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Fintech, Financial Services, BankingIndustries

Requirements

Minimum 5 years of product marketing experience in a B2B SaaS environment, preferably in the financial services or fintech industry
A demonstrably successful background in developing and executing go-to-market strategies for technology products
Highly collaborative, a self-starter, and always interested in learning, innovating, and continuous improvement
A passion for precision and details, with the ability to manage multiple priorities and tasks simultaneously
Proven ability to build strong cross-functional relationships and lead complex projects across internal and external teams
Excellent written communication and presentation skills, with the ability to create and deliver compelling narratives for our products

Responsibilities

Develop and execute comprehensive go-to-market plans for new product launches and feature releases, including defining objectives, target audiences, strategies, and tactics
Lead cross-functional teams (including product, sales, and customer success) to ensure successful and timely execution of launch plans
Manage pilot programs and iterative feedback loops with early-adopter customers to refine product strategy and messaging
Develop clear, compelling, and differentiated product positioning and messaging that resonates with our target buyer personas
Articulate the value proposition of our products and create collateral, sales tools, and training materials to support the sales and customer success teams
Conduct business process analysis to articulate the value and ROI of our products to customers
Be the expert on our target customers, their needs, and their buying journey
Analyze market trends, competitive landscape, and customer feedback to inform product strategy and marketing initiatives
Identify and define target personas and develop strategies to reach and engage them effectively
Create and deliver training and enablement materials for sales and customer success teams to ensure they have the knowledge and tools to effectively sell and support our products
Develop sales collateral, including presentations, datasheets, case studies, and website content
Partner with sales to handle objections and refine messaging based on real-world feedback

Skills

Key technologies and capabilities for this role

Go-to-Market StrategyProduct PositioningMessagingSales EnablementCompetitive AnalysisCross-functional CollaborationPilot ProgramsROI AnalysisMarket ResearchCustomer Personas

Questions & Answers

Common questions about this position

What experience is required for the Product Marketing Manager role?

Minimum 5 years of product marketing experience in a B2B SaaS environment is required, preferably in the financial services or fintech industry, along with a successful background in developing and executing go-to-market strategies.

Is this Product Marketing Manager position remote?

This information is not specified in the job description.

What is the salary for the Product Marketing Manager role?

This information is not specified in the job description.

What teams will the Product Marketing Manager work with?

The role involves close collaboration with product management, sales, and customer success teams, and leading cross-functional teams for go-to-market execution.

What makes a strong candidate for this Product Marketing Manager position?

Candidates with at least 5 years of B2B SaaS product marketing experience, ideally in fintech, and proven success in go-to-market strategies will stand out.

Blend

Streamlines lending process for financial institutions

About Blend

Blend simplifies the lending process for financial institutions with its digital platform, allowing them to process over $3 billion in loans daily. The platform includes automated verifications, instant pre-approvals, and seamless electronic closings, which enhance efficiency and reduce costs. Blend stands out from competitors with its modular architecture and no-code configuration tools, enabling quick adaptation to market changes and personalized customer experiences. The company's goal is to improve loan processing efficiency and customer acquisition for its clients.

San Francisco, CaliforniaHeadquarters

2012Year Founded

$646.9MTotal Funding

IPOCompany Stage

Fintech, Financial ServicesIndustries

501-1,000Employees

Benefits

Meaningful equity and a 401(k) plan

Comprehensive health benefits

Wellness benefits covering a variety of wellness activities, gym memberships, fitness classes and more

16 weeks of paid parental leave

Generous vacation policy

Work from home office set up stipend and internet stipend during COVID-19

Risks

Increased competition from emerging fintechs could erode Blend's market share.

Recent stock price decline may indicate investor concerns about Blend's future.

Volatility in the FinTech IPO Index suggests potential market instability for Blend.

Differentiation

Blend's platform processes over $4 billion in loans daily, showcasing its scalability.

The company offers a modular architecture, allowing quick adaptation to market changes.

Blend's partnerships with major banks enhance its credibility and market reach.

Upsides

Growing demand for digital lending boosts Blend's market potential.

Partnerships with fintechs like Astra enhance Blend's service offerings.

Automated workflows reduce costs and improve efficiency for financial institutions.

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