Responsibilities

As a Product Marketing Manager, you will own the product marketing roadmap for spot trading and crypto card verticals, crafting compelling messaging and value propositions that differentiate the company. You will lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth teams, and deliver impactful marketing assets across various channels. You will gather and analyze market research, competitive benchmarking, and user feedback to inform strategy, conduct interviews and surveys, and optimize conversion flows through data-backed experimentation. Furthermore, you will partner with lifecycle and growth teams to build acquisition and retention campaigns, define KPIs to measure marketing success, track campaign performance, and iterate quickly based on data and feedback.