Product Marketing Manager
Injective LabsSalary not specified
- Full Time
- Junior (1 to 2 years)
$60,000 – $90,000Compensation
Mid-level (3 to 4 years), Junior (1 to 2 years)Experience Level
Full TimeJob Type
UnknownVisa
Financial Services, BiotechnologyIndustries
Requirements
Candidates should possess 3–5 years of experience in product marketing, ideally within fintech, crypto, or high-growth tech startups, along with proven success launching and scaling B2C financial products or platforms. Strong understanding of centralized exchanges, crypto spot trading, and payment card ecosystems is required, as is excellent communication and copywriting skills, including the ability to simplify complex ideas and tell stories that convert. Analytical mindset with proficiency in marketing analytics and user research, and experience in regulated industries or financial services is a plus, and familiarity with DeFi, Web3 wallets, or community-led growth is a bonus.
Responsibilities
As a Product Marketing Manager, you will own the product marketing roadmap for spot trading and crypto card verticals, crafting compelling messaging and value propositions that differentiate the company. You will lead GTM planning for feature and product launches, coordinating cross-functionally with product, design, comms, and growth teams, and deliver impactful marketing assets across various channels. You will gather and analyze market research, competitive benchmarking, and user feedback to inform strategy, conduct interviews and surveys, and optimize conversion flows through data-backed experimentation. Furthermore, you will partner with lifecycle and growth teams to build acquisition and retention campaigns, define KPIs to measure marketing success, track campaign performance, and iterate quickly based on data and feedback.
Skills
Product Marketing
B2C
Fintech
Crypto
Marketing Analytics
User Research
Communication
Copywriting
GTM Planning
Cross-functional Collaboration
Data-backed Experimentation
Campaign Management
KPI Tracking
Market Research
Competitive Benchmarking
Crypto.com
Cryptocurrency trading and financial services platform
About Crypto.com
Crypto.com provides a platform for trading and managing cryptocurrencies, catering to over 100 million customers worldwide. Users can buy, sell, and store various cryptocurrencies while benefiting from services like transaction processing and card issuance. The platform generates revenue primarily through transaction fees and premium services, ensuring a secure and user-friendly experience. What sets Crypto.com apart from its competitors is its strong focus on regulatory compliance, security, and privacy certifications, which builds trust among users. The company's goal is to accelerate cryptocurrency adoption, aiming to have 'Cryptocurrency in Every Wallet™' and to support builders and entrepreneurs in creating a more equitable digital ecosystem.
Central and Western District, Hong KongHeadquarters
2016Year Founded
$24.3MTotal Funding
SERIES_ACompany Stage
Fintech, Crypto & Web3Industries
5,001-10,000Employees