Marketing Manager, Capital Markets

New York, New York, United States

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Not SpecifiedCompensation

Senior (5 to 8 years), Expert & Leadership (9+ years)Experience Level

Full TimeJob Type

UnknownVisa

Financial Services, Blockchain, Web3, Capital Markets, Digital Assets, Institutional FinanceIndustries

Requirements

Candidates should possess a Bachelor's Degree and at least 6 years of B2B marketing experience in fintech, financial services, or capital markets, with a preference for experience in blockchain and digital assets within capital markets. Strong written and verbal communication skills tailored for institutional audiences are essential, as is comfort working in a fast-paced startup environment and experience collaborating with cross-functional teams. Familiarity with the financial industry and products is also required.

Responsibilities

The Marketing Manager will support the development of marketing strategies for institutional and capital markets audiences, conducting research on competitive landscapes and emerging trends to inform campaign planning. Responsibilities include assisting in building market intelligence reports, collaborating with communications and PR teams on earned media efforts, and coordinating cross-functional projects with product, legal, and sales teams. The role involves managing day-to-day campaign execution across various channels, partnering with customers on co-marketing campaigns, planning and executing customer-facing events, and tracking KPIs and performance metrics for marketing efforts.

Skills

Capital Markets Marketing

Marketing Strategy

Go-to-Market Strategy

Product Positioning

Messaging

Integrated Campaigns

Sales Enablement

Customer Co-marketing

Thought Leadership

Competitive Analysis

Digital Assets

Institutional Finance

Blockchain

DeFi

Chainlink Labs

Decentralized oracle network for blockchain data

About Chainlink Labs

Chainlink Labs provides infrastructure for connecting real-world data with blockchain technology, enabling secure data transfer across various blockchain networks. Its main product is a decentralized oracle network that ensures the accuracy and reliability of data used in smart contracts, addressing the "Blockchain Oracle Problem." This service is essential for financial institutions, startups, and developers who require trustworthy data for transactions. Chainlink Labs has facilitated over $9 trillion in transaction value and serves a diverse clientele, including major financial institutions. The company operates on a business model where clients pay for access to its oracle network, ensuring a steady revenue stream as demand for secure data grows. The goal of Chainlink Labs is to transform global markets by enabling verifiable data transfer, contributing to a more economically fair world.

San Francisco, CaliforniaHeadquarters

2014Year Founded

$32MTotal Funding

ICOCompany Stage

Cybersecurity, Crypto & Web3, Financial ServicesIndustries

501-1,000Employees

Risks

Competition from other oracle providers like Band Protocol could erode market share.

Expansion into new regions may expose Chainlink to geopolitical risks and regulatory challenges.

Reliance on major financial institutions means disruptions could significantly impact business.

Differentiation

Chainlink Labs connects real-world data with blockchain, solving the Blockchain Oracle Problem.

Their decentralized oracle network ensures accurate, tamper-proof data for smart contracts.

Chainlink Labs serves diverse clients, including Swift, DTCC, and ANZ Bank.

Upsides

Increased adoption of Cross-Chain Interoperability Protocol boosts partnerships and integrations.

Expansion into MENA region captures demand for blockchain in emerging markets.

Partnership with DTCC integrates traditional finance with decentralized finance, opening new revenue streams.

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