Product Marketing Lead

New York, New York, United States

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$170,000 – $200,000Compensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

AI & Machine Learning, Consumer SoftwareIndustries

Requirements

Candidates should have a strong background in product marketing with at least 5 years of experience in a similar role. A proven track record in leading product launches and developing effective positioning and messaging is essential. Familiarity with video technology and an understanding of evolving market dynamics are highly preferred. Excellent communication skills and the ability to work cross-functionally are required.

Responsibilities

The Product Marketing Lead will guide the positioning and messaging of the product across various channels and audiences. They will plan and execute product launches, ensuring alignment within the team. Additionally, they will develop a deep understanding of user needs and market trends, sharing insights to inform marketing strategies and product roadmaps. The role also involves tracking feature adoption and retention while collaborating with marketing and product teams to enhance feature growth.

Skills

Marketing

Messaging

Product Launches

User Research

Market Analysis

Positioning

Captions

Video captioning and translation services

About Captions

Captions.ai enhances video content by providing captioning and translation services tailored for content creators, social media influencers, marketing agencies, and businesses. Their main offerings include automatic subtitle generation, translation into 28 languages, and video compression to improve performance. These tools simplify the video production process, allowing users to produce professional-quality videos with ease. Unlike many competitors, Captions.ai uses a freemium model, offering basic services for free while charging for advanced features, which helps attract a large user base and convert free users into paying customers. The company's goal is to make high-quality video content accessible to a wider audience, and recent funding will support their growth and product development.

New York City, New YorkHeadquarters

2021Year Founded

$82.7MTotal Funding

SERIES_CCompany Stage

Consumer Software, EntertainmentIndustries

51-200Employees

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Commuter Benefits

Wellness Program

Unlimited Paid Time Off

Flexible Work Hours

Risks

Increased competition from startups like Beeble AI could challenge Captions' market position.

Integration challenges from AlpacaML acquisition may delay product enhancements.

Rapid expansion may stretch resources, potentially affecting service quality.

Differentiation

Captions offers AI-powered video editing with automatic subtitle generation and language dubbing.

The platform supports video compression for optimized performance and accessibility.

Captions uses a freemium model to attract a wide user base and convert to paid plans.

Upsides

Captions secured $60 million in Series C funding, indicating strong investor confidence.

The acquisition of AlpacaML enhances Captions' creative tools with AI rendering capabilities.

Expansion to web and desktop platforms increases accessibility and user engagement.

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