Product Marketing Director at sFOX

The Product Marketing Director will define and execute product marketing initiatives focused on client acquisition, engagement, and retention, particularly for institutional and professional clients. This includes developing and executing Go-to-Market (GTM) tests to refine messaging and positioning, and assisting in the formal launch of GTM programs. Responsibilities also involve creating compelling content, marketing campaigns, and thought leadership pieces for the crypto and fintech audience, as well as designing and executing outreach campaigns targeting key partners to drive direct revenue. The role includes managing referral and affiliate marketing programs, tracking performance metrics, contributing to marketing reporting, managing conference spend and revenue targets, and developing summaries of marketing projects and KPIs. Collaboration with product, sales, and growth teams to align marketing efforts, identifying strategic partnerships, and staying updated on industry trends are also key duties. Proficiency in marketing automation, data analytics, and reporting tools to measure and optimize campaign performance is expected.