Product Marketing Director

Product Marketing Director

Position Overview

Visier is seeking a Product Marketing Director to join our 'Direct' business team. This is a pivotal role focused on accelerating revenue growth in strategic product areas by leading positioning, messaging, and go-to-market strategy. You will act as the voice of the buyer, influencing product direction and ensuring alignment across Product, Sales, and Marketing. This is a cross-functional, strategic role blending storytelling with commercial impact.

What You'll Do

• Own Go-to-Market Strategy: Drive growth across net-new acquisition, expansion, and retention for key Visier solutions.
• Develop Positioning & Messaging: Create and operationalize differentiated messaging that clearly articulates business value and provides a competitive edge.
• Act as Voice of the Buyer: Distill customer insights and market signals into actionable guidance for product, sales, and marketing teams.
• Lead Product Launches: Execute product and feature launches with measurable impact on awareness, pipeline, and adoption.
• Enable Sales: Equip the sales team with compelling narratives, tools, and training to improve conversion, influence deal outcomes, and shorten sales cycles.
• Partner with Marketing: Collaborate with marketing to fuel high-performing campaigns, aligning messaging and targeting across channels.
• Measure & Optimize: Continuously refine GTM strategy using sales feedback, customer feedback, win/loss analysis, and usage trends.
• Cross-Functional Collaboration: Partner with Product, Sales, and Customer Success to ensure strategy alignment and unified execution.

What You Bring

• Proven Track Record: Demonstrated success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion.
• Business Value Articulation: Ability to translate complex technical capabilities into clear, compelling business value for senior buyers.
• Commercial Acumen: Strong understanding of revenue impact, market opportunity, and buyer motivation.
• Exceptional Communication: Superior communication and storytelling skills to simplify complexity and inspire action through well-crafted messaging.
• Market Curiosity: Deep curiosity about the market, customers, and the product's role within the broader business ecosystem.
• Navigating Ambiguity: Confidence in leading through uncertainty and charting a clear path forward.
• Experience: 5-7+ years of experience in B2B SaaS product marketing.
• Bonus Points: Domain knowledge/experience in HR tech, analytics, workforce planning, or adjacent fields.

Company Information

Visier provides organizations with a Workforce AI Edge, leveraging AI-powered capabilities to help leaders understand people and work, elevate employee productivity, and adapt to change faster. As the global leader in AI-powered people analytics, workforce planning, and compensation management solutions, Visier's technology is built on its Real-time People Data Platform, which unlocks the potential of people and work data. Founded in 2010 by business intelligence pioneers, Visier serves over 60,000 customers in 75 countries, including major enterprises like BASF, Panasonic, Experian, Amgen, eBay, and Ford Motor Company.

• Instagram: @visier_inc
• LinkedIn: https://www.linkedin.com/company/visier-analytics/

Application Instructions

• Please refer to the Visier Candidate Privacy Notice and Recruiter Policy.

Salary & Compensation

• Base Pay Range (Canada): $153,000 - $193,000 / year + bonus
• Compensation Determination: Offered compensation will be based on relevant qualifications, experience, knowledge, and skills.
• Additional Compensation: Many positions are eligible for additional compensation types (e.g., commission plans, bonus), which the Talent Acquisition team will discuss during the interview process.

Employment Type

• [Employment Type information not provided]

Location Type

• [Location Type information not provided]