Product Marketing Director

Canada

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Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Business Intelligence, People Analytics, Workforce Planning, HR Tech, AI-powered solutionsIndustries

Requirements

The Product Marketing Director should possess a track record of success in owning strategic product marketing initiatives that directly contributed to growth, customer adoption, or market expansion, with 5-7+ years of experience in B2B SaaS product marketing. Strong commercial acumen is required, including the ability to translate complex technical capabilities into clear, compelling business value for senior buyers, and exceptional communication and storytelling skills are necessary to simplify the complex and inspire action through well-crafted messaging. Domain knowledge in HR tech, analytics, workforce planning, or adjacent fields is a bonus.

Responsibilities

As the Product Marketing Director, you will own the go-to-market strategy for key Visier solutions, driving growth across net-new acquisition, expansion, and retention; develop and operationalize differentiated positioning and messaging; act as the voice of the buyer, distilling customer insights and market signals into actionable guidance; lead product and feature launches with measurable impact; enable the sales team with compelling narratives and training; partner with marketing to fuel high-performing campaigns; measure impact and continuously optimize the GTM strategy; and collaborate cross-functionally with Product, Sales, and Customer Success to ensure strategy alignment and unified execution.

Skills

Product positioning

Messaging

Go-to-market strategy

Customer insights

Market analysis

Product launches

Sales enablement

Storytelling

Cross-functional collaboration

Visier Solutions

People analytics and workforce planning solutions

About Visier Solutions

Visier provides people analytics and workforce planning solutions to help businesses analyze and optimize their workforce data. Its main product, Visier People, is a user-friendly platform that allows HR professionals and business leaders to extract insights from workforce data without needing advanced technical skills. Clients, including large enterprises and mid-sized businesses, use Visier's tools to tackle HR challenges like employee burnout, hiring efficiency, and gender pay equity by visualizing data and gaining actionable insights. Unlike many competitors, Visier operates on a software-as-a-service (SaaS) model, where clients subscribe for access to the platform and its updates. The recent acquisition of Yva.ai enhances Visier's capabilities by providing deeper insights into work and team dynamics. The goal of Visier is to empower organizations to make informed decisions that lead to improved business outcomes.

Vancouver, CanadaHeadquarters

2010Year Founded

$254.4MTotal Funding

SERIES_ECompany Stage

Consulting, Enterprise SoftwareIndustries

501-1,000Employees