Product Marketing & Content Manager at Podium

Lehi, Utah, United States

Apply Now

Not SpecifiedCompensation

Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Technology, SaaSIndustries

Requirements

Ability to operate like a “GM” with high visibility, impact, and accountability to drive revenue goals
Comfortable developing high-level positioning and strategy
Skilled in rolling up sleeves to write web content, white papers, and other materials
Experience coordinating cross-functional launches and enabling sales teams
Ability to execute campaigns directly with urgency and ownership
Capability to turn customer insights into strategy and revenue-driving content
Strong stakeholder coordination, positioning definition, and initiative execution skills

Responsibilities

Build and own launch prep and coordination for verticals: map milestones, assign tasks to product/marketing/sales, hold owners accountable
Define positioning, messaging, and high-level selling strategy
Package full “bill of goods” (sales decks, objection handling docs, demo scripts, FAQs, one-pagers) and deliver to Sales & CX ahead of launch
Draft launch materials: email campaigns, sales talk tracks, website copy, landing pages to accelerate sales
Partner with demand gen and events teams to activate launches at tradeshows, VMM campaigns, webinars
Own website updates to keep product pages and positioning current
Set KPIs, track performance weekly, define success metrics (pipeline created, adoption, asset usage)
Maintain vertical launch calendar and content tracker, ensure visibility, report weekly
Write high-impact assets: thought leadership, whitepapers, award submissions, speaking abstracts, marketing collateral (webinars, trade show decks, one-pagers)
Own customer case study pipeline (use AI to automate) from sourcing to packaging for sales/PR/marketing, identify leverage channels (e.g., social)
Generate vertical-specific marketing claims and proof points from internal data (e.g., “X% revenue lift”)
Build and update vertical messaging framework, competitive angles, top proof points, customer stories; distribute to customer-facing teams
Ensure communications anchored in credible data and differentiated value props; provide feedback to product teams for roadmap
Act as “voice of the customer” by running weekly 1:1 customer interviews for insights

Skills

Product Marketing

GTM Strategy

Product Launches

Content Creation

AI Content Generation

Positioning

Customer Insights

Cross-Functional Coordination

Campaign Execution

Enablement

Podium

Streamlines local business communications and payments

About Podium

Podium delivers a multi-product platform specifically designed for local businesses, combining AI technologies to enhance communication, facilitate payments, and manage text marketing campaigns effectively. The company's robust features, including review generation, webchat, text messaging, and phone call management, not only optimize day-to-day operations but also drive local business growth. Working at Podium offers the opportunity to contribute to innovative solutions that make significant impacts in how local businesses engage with their customers and manage their services efficiently.

Lehi, UtahHeadquarters

2014Year Founded

$407.2MTotal Funding

SERIES_DCompany Stage

Enterprise Software, Fintech, AI & Machine LearningIndustries

1,001-5,000Employees

Benefits

Open and transparent culture

Remote first work setting for Engineering & Product

Great opportunities for career growth

401(k) with a competitive matching contribution plan

Unlimited vacation (yes, we want you to have a work-life balance)

Great medical, dental, vision benefits

Lots of Swag

Risks

Twilio's acquisition of Zipwhip may increase competition in business texting services.

Strategic shifts by new CMO Pauline Reader might not align with customer expectations.

Podium's exposure to the water heater market could face demand fluctuations and regulatory changes.

Differentiation

Podium offers a unique messaging platform tailored for local business interactions.

The platform integrates seamlessly with various communication channels for unified customer experiences.

Podium's tools enable businesses to gather online reviews and enhance customer relationships.

Upsides

Podium's partnership with Bradford White enhances its reach in the contractor market.

The rise of SMS marketing with a 98% open rate benefits Podium's messaging platform.

Integration with AI-driven chatbots boosts customer interaction and satisfaction for Podium users.

Land your dream remote job 3x faster with AI

Try Jobo Free