Senior Product Marketing Manager | HR products
DeelSalary not specified
Full Time
Senior (5 to 8 years)
Not SpecifiedCompensation
Senior (5 to 8 years)Experience Level
Full TimeJob Type
UnknownVisa
Technology, SaaSIndustries
Requirements
- Ability to operate like a “GM” with high visibility, impact, and accountability to drive revenue goals
- Comfortable developing high-level positioning and strategy
- Skilled in rolling up sleeves to write web content, white papers, and other materials
- Experience coordinating cross-functional launches and enabling sales teams
- Ability to execute campaigns directly with urgency and ownership
- Capability to turn customer insights into strategy and revenue-driving content
- Strong stakeholder coordination, positioning definition, and initiative execution skills
Responsibilities
- Build and own launch prep and coordination for verticals: map milestones, assign tasks to product/marketing/sales, hold owners accountable
- Define positioning, messaging, and high-level selling strategy
- Package full “bill of goods” (sales decks, objection handling docs, demo scripts, FAQs, one-pagers) and deliver to Sales & CX ahead of launch
- Draft launch materials: email campaigns, sales talk tracks, website copy, landing pages to accelerate sales
- Partner with demand gen and events teams to activate launches at tradeshows, VMM campaigns, webinars
- Own website updates to keep product pages and positioning current
- Set KPIs, track performance weekly, define success metrics (pipeline created, adoption, asset usage)
- Maintain vertical launch calendar and content tracker, ensure visibility, report weekly
- Write high-impact assets: thought leadership, whitepapers, award submissions, speaking abstracts, marketing collateral (webinars, trade show decks, one-pagers)
- Own customer case study pipeline (use AI to automate) from sourcing to packaging for sales/PR/marketing, identify leverage channels (e.g., social)
- Generate vertical-specific marketing claims and proof points from internal data (e.g., “X% revenue lift”)
- Build and update vertical messaging framework, competitive angles, top proof points, customer stories; distribute to customer-facing teams
- Ensure communications anchored in credible data and differentiated value props; provide feedback to product teams for roadmap
- Act as “voice of the customer” by running weekly 1:1 customer interviews for insights
Skills
Key technologies and capabilities for this role
Questions & Answers
Common questions about this position
What is the salary or compensation for the Product Marketing & Content Manager role?
This information is not specified in the job description.
Is this Product Marketing & Content Manager position remote or does it require office work?
This information is not specified in the job description.
What key skills are required for the Product Marketing & Content Manager role?
The role requires skills in developing go-to-market strategy, launch execution, content generation (including using AI), cross-functional coordination, positioning and messaging, and turning customer insights into revenue-driving content.
What is the company culture like at Podium?
Podium fosters a culture that thrives on hiring and developing exceptional talent, guided by operating principles that direct daily behavior and decision-making, and they seek people who resonate with these principles and are energized by the mission.
What makes a strong candidate for this Product Marketing & Content Manager position?
Strong candidates are eager to operate like a 'GM' with high visibility, impact, and accountability, resonate with Podium's operating principles, are energized by the mission, and excel at turning customer insights into revenue-driving strategies and content with urgency and ownership.
Podium
Streamlines local business communications and payments
About Podium
Podium delivers a multi-product platform specifically designed for local businesses, combining AI technologies to enhance communication, facilitate payments, and manage text marketing campaigns effectively. The company's robust features, including review generation, webchat, text messaging, and phone call management, not only optimize day-to-day operations but also drive local business growth. Working at Podium offers the opportunity to contribute to innovative solutions that make significant impacts in how local businesses engage with their customers and manage their services efficiently.
Lehi, UtahHeadquarters
2014Year Founded
$407.2MTotal Funding
SERIES_DCompany Stage
Enterprise Software, Fintech, AI & Machine LearningIndustries
1,001-5,000Employees
Benefits
Open and transparent culture
Remote first work setting for Engineering & Product
Great opportunities for career growth
401(k) with a competitive matching contribution plan
Unlimited vacation (yes, we want you to have a work-life balance)
Great medical, dental, vision benefits
Lots of Swag
Risks
Twilio's acquisition of Zipwhip may increase competition in business texting services.
Strategic shifts by new CMO Pauline Reader might not align with customer expectations.
Podium's exposure to the water heater market could face demand fluctuations and regulatory changes.
Differentiation
Podium offers a unique messaging platform tailored for local business interactions.
The platform integrates seamlessly with various communication channels for unified customer experiences.
Podium's tools enable businesses to gather online reviews and enhance customer relationships.
Upsides
Podium's partnership with Bradford White enhances its reach in the contractor market.
The rise of SMS marketing with a 98% open rate benefits Podium's messaging platform.
Integration with AI-driven chatbots boosts customer interaction and satisfaction for Podium users.
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