Product Manager, NVP Marketing & Education at Stryker

Tokyo, Japan

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Not SpecifiedCompensation

Mid-level (3 to 4 years), Senior (5 to 8 years)Experience Level

Full TimeJob Type

UnknownVisa

Medical Devices, HealthcareIndustries

Requirements

Understanding of key competitors and their strengths/weaknesses
Understanding of customer groups and their purchasing approaches
Understanding of different marketing channel strategies and their business implications
Ability to track and report results/KPIs
Strong networking skills for gathering competitive information
Excellent communication skills to explain product features to customers
Ability to maintain customer engagement and deeply understand customer needs
Ability to contribute to strategic documents (strategic plan, marketing plan, product launch plans)
Understanding of competitive dynamics in the market
Understanding of customer value and product perception
Ability to articulate the value and problem-solving capabilities of the product
Ability to develop marketing strategies to enhance customer-product relationships
Ability to propose objectives for clinical evidence generation and evaluate studies
Understanding of the business goal of the product/portfolio and its connection to Stryker's overall goals
Ability to synthesize market trends and make strategic recommendations
Ability to develop new strategies, sales tools, and communication plans
Clinical knowledge combined with technical knowledge for educating and articulating value
Collaboration with sales training/sales enablement to set sales training strategies
Responsibility for the obsolescence plan
Analytical support for price setting
Ability to articulate desired communications outcomes consistent with marketing strategy
Ability to establish improvement goals and develop action plans
Ability to analyze customer satisfaction trends and incorporate them into strategic planning
Providing marketing intelligence to the Marketing Intelligence Group

Responsibilities

Understand key competitors and their relative strengths/weaknesses
Understand customer groups, including why customers buy the product or service approach for the product or portfolio
Understand the different marketing channel strategies and associated business implications
Track and report results/KPIs to leadership and sales
Understand key competitors and their relative strengths/weaknesses and maintains networks of people and resources for obtaining competitive information
Explain different product features to different customers as appropriate to their needs
Maintain customer engagement and deeply understands customer needs
Play a role in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc
Support the creation of Project Charters, CERs, and Business Case Financial Models as applicable
Understand competitive dynamics in the market
Understand what customers value and how they perceive different attributes of the product or portfolio
Articulate why the product or portfolio adds value or solves problems for the customer
Create marketing strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
Propose objectives for generating clinical evidence and evaluates studies
Tie the business goal of the product or portfolio to the overall goal of Stryker

Skills

Competitive Analysis

Customer Insights

Marketing Strategy

KPI Tracking

Strategic Planning

Market Research

Communication

Networking

Product Launch

Clinical Knowledge

Stryker

Develops and manufactures medical devices and equipment

About Stryker

Stryker develops and manufactures medical devices and equipment aimed at improving patient care and surgical efficiency. Their products include surgical tools, neurotechnology devices, and orthopedic implants, which are sold directly to hospitals and clinics. Stryker stands out from competitors by focusing on high-quality products and a commitment to advancing healthcare solutions. The company's goal is to enhance the overall healthcare experience for both patients and medical professionals.

Kalamazoo, MichiganHeadquarters

1941Year Founded

$423.3MTotal Funding

IPOCompany Stage

Biotechnology, HealthcareIndustries

10,001+Employees

Benefits

Medical & prescription plans

Supplemental health benefits

Flexible Spending accounts

Employee Assistance Program

Short-term & long-term disability

Tuition reimbursement

401(k) plan

Employee Stock Purchase Plan

Risks

Integration challenges from acquisitions may strain Stryker's resources.

Rapid tech advancements risk obsolescence of Stryker's current products.

Regulatory scrutiny on acquisitions could delay Stryker's market entry.

Differentiation

Stryker's acquisitions enhance its minimally invasive surgical solutions portfolio.

Entry into the peripheral vascular segment diversifies Stryker's market presence.

Stryker's focus on AI integration boosts diagnostic accuracy and operational efficiency.

Upsides

Growing demand for minimally invasive solutions aligns with Stryker's strategic acquisitions.

The orthopedic implants market growth benefits Stryker's expanding product line.

Stryker's acquisition of Inari Medical positions it in a high-growth vascular market.

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