Senior Product Marketing Manager
TalkiatryFull Time
Senior (5 to 8 years)
Candidates should possess experience in product management, specifically within digital health, devices, and AI in medicine. A strong understanding of product development, life cycle management, service operations, data analytics, and commercial performance is necessary. The role requires excellent cross-functional collaboration skills, detail orientation, and the ability to synthesize clinical, technical, operational, commercial, and market perspectives. Experience with Voice of the Customer research, product roadmapping, feature management from development to launch, and driving product/market fit are essential. Familiarity with product pricing strategy, market segmentation, competitive intelligence, and Real-World Evidence (RWE) needs is also required.
The Senior Product Manager will own and manage the success of devices within the Zio platform, overseeing their development, life cycle, service operations, data analytics, and commercial performance. This includes managing successful product launches, maintaining the feature-level backlog and roadmap, and acting as the product expert clinically, technically, and commercially. Responsibilities also involve defining and reporting product health, managing product prioritization, conducting business reviews, gathering customer feedback for improvements, and driving cross-functional teams to meet milestones. Additionally, the role involves managing business and product operations, collaborating with the Commercial team on product marketing and sales enablement, developing product pricing and positioning strategies, and working with Medical Affairs on RWE needs.
Advanced cardiac monitoring solutions provider
iRhythm Technologies focuses on cardiac monitoring solutions, with its main product being the Zio Patch, a wearable device that tracks heart rhythms for up to 14 days. This extended monitoring helps healthcare providers detect irregular heart rhythms that shorter monitoring might miss, making it especially useful for patients at risk. The company serves both patients and healthcare providers, generating revenue by selling the Zio Patch and offering data analysis services to interpret the collected heart data. iRhythm aims to improve patient outcomes and streamline healthcare workflows in the cardiac health sector.