Director, Partner Marketing
VersapayFull Time
Expert & Leadership (9+ years)
The ideal candidate will possess a deep understanding of the SaaS industry and partner ecosystems, with a strong ability to collaborate cross-functionally and operate at both strategic and tactical levels. A proven track record of building successful partner marketing programs, enabling partners, and driving revenue growth through strategic alliances is essential.
Develop and execute a comprehensive marketing strategy to support and grow Zip’s GSI, RSI, and technology partner relationships. Lead and scale the global partner ecosystem by developing and implementing foundational partner programs, processes, and systems. Design, launch, and manage comprehensive partner marketing programs, including co-marketing campaigns, joint value propositions, and demand generation initiatives. Oversee the development and delivery of partner enablement programs, sales playbooks, and joint go-to-market strategies. Create and implement a comprehensive partner communication plan, including newsletters, presentations, and webinars. Ensure Zip’s top tier partners are well represented at Zip hosted events and lead efforts to secure sponsorships for major Zip hosted events.
Provides buy now, pay later services
Zip Co offers buy now, pay later (BNPL) services that allow consumers to make purchases and pay for them over time without interest. Its main products, Zip Pay and Zip Money, cater to different spending needs, with Zip Pay for everyday purchases and Zip Money for larger expenses. The service works by enabling users to shop at partnered retailers and manage their payments through a clear and transparent system, where they can see how much they owe and when payments are due. Unlike many competitors, Zip focuses on providing flexible payment options and a straightforward fee structure, generating revenue through merchant fees, late fees, and interest on select products. The company's goal is to simplify the purchasing process for consumers while expanding its market presence across various countries.